The pioneer of contemporary local Bahasa Malaysia radio, Era Fm introduces its first social media-based award; Era Digital Music Awards (ERA DMA) which will be streamed live on Era FM’s Facebook page on 18th January 2017.
There are five categories to the awards; Longest-Charting Song on Carta Era 2016, Most Emo Song 2016, Best Guest Interview on Carta Era 2016, Best Collaboration Singer, and Best Cover Song on Social Media. Newcomer Aiman Tino, Projector Band and Sufian Suhaimi all garnered three nominations in three categories, whereas established singers; Faizal Tahir and Yuna are nominated in the Best Collaboration Singer category, alongside Juzzthin, Waris, and Tasha Manshahar.
Astro Radio Network Manager, Nazri Noran said, “ERA DMA provides the opportunity for netizens to vote for the winners as one hundred percent of the vote is done digitally via Era Fm’s website. The idea for the award arose as the number of social media users in Malaysia grows and many new talents are discovered through the digital medium such as social media.”
Set to be streamed by Digi, Malaysia's leading telecommunications service provider, the one-hour digital award will also be presented by local social media celebrities.