iflix-Zain Joint Venture Brings the SVOD Service to Middle East and North Africa

Published by Amzar Anizam @ 16/02/2017

iflix, the world’s leading Internet TV service for emerging markets, and Zain, a leading mobile and data services operator in the Middle East and Africa, announced the establishment of their joint venture, iflix Arabia to bring iflix’s world class service to the Middle East and North Africa (MENA) in the second quarter of 2017.

Set to be headquartered in Dubai and trade commercially as “iflix”, the subscription video-on-demand (SVOD) service will be available in Zain’s territories of operation, including Kuwait, Bahrain, Iraq, Jordan, Lebanon, Saudi Arabia and Sudan, with the potential to further extend into additional regional markets.

The commercial launch of iflix Arabia will offer consumers across the region and Zain mobile customers its extensive range of thousands of TV shows, movies and more with Arabic subtitles, including many first run exclusives and award winning programs. Additionally, it will offer an extensive collection of highly acclaimed Arabic shows and movies with iflix Arabia planning to introduce exclusive Arabic content series.

Bader Al Kharafi, Zain Group Vice Chairman said, “The establishment of iflix Arabia instantly creates enormous value for both Zain and iflix stakeholders. This is a monumental step forward for Zain in our journey to become the premier digital lifestyle provider in the MENA region and we look forward to bringing our 47 million customers and regional mobile operations into the iflix footprint.”    

iflix co-founder and Group CEO, Mark Britt reiterated, “This collaboration represents an exciting step in iflix’s growth story as we launch in the MENA region with a partner who shares our vision and commitment to deliver an outstanding service and create awesome experiences for our customers.”

iflix Arabia aims to redefine how consumers in the MENA region enjoy entertainment content, with ground-breaking features and continuous platform innovation. The collaboration forms a key pillar for Zain’s transformation into a truly digital telecommunications company offering customers an exceptional mobile experience.

From left: Scott Gegenheimer, Group CEO of Zain, Bader Al Kharafi, Zain Group Vice Chairman, Patrick Grove, Co-founder and Chairman of iflix Group, and Mark Britt, iflix co-founder and Group CEO.