Telekom Malaysia Berhad's (TM) award-winning IPTV service, HyppTV has partnered with KRU Media Sdn Bhd to launch a new channel, Playbox HD with HyppTV's ‘Aneka Pack’ starting February 2017. The channel features local blockbuster and foreign films, highly rated television shows, as well as Playbox HD’s original productions in the second half of 2017.
Available via a-la-carte model, the new channel is a unique offering for HyppTV customers as it is bundled with ‘Aneka Pack’, which offers the best of entertainment from Malaysia, Indonesia, Korea and Bollywood at an affordable price.
In addition, the channel aims to provide an excellent platform for film studios and production houses to commercialise their intellectual properties based on monthly viewership royalty model, similar to music streaming platforms such as Spotify and Apple Music.
"By offering Playbox HD in HyppTV’s ‘Aneka Pack,’ we are able to access a higher volume of subscribers while attracting more local content producers to join us in this new and exciting business model. As content producers ourselves, we know what content investors and producers want. We hope that this business model will encourage producers to produce more unique and engaging content for our subscribers," said Dato' Norman Abdul Halim, Executive President and Group Chief Executive Officer (CEO) of KRU Media.
He also announced Playbox HD's strategy to increase its subscribers with the introduction of programmes for children such as The Smurfs and Hi 5, in addition to other local and international feature films.
Jeremy Kung, Executive Vice President, New Media, TM said, "Playbox HD will continuously add 16 hours of fresh content per month in addition to the variety of content formats and genres archived in its library with unlimited access for subscribers at only RM10 per month as ala carte option or FREE with HyppTV’s ‘Aneka Pack’ at only RM30 per month."
Playbox HD is also available on the HyppTV Everywhere mobile app.