From left: Ms. Lam Swee Kim, Mr. Zefny Idris, and Ms. Airin.
GOASEAN, the world’s first ASEAN travel channel announced a landmark partnership at the Hong Kong International Film & TV Market (FILMART) with tonton – Malaysia’s first and largest over-the-top (OTT) service, owned by Media Prima Berhad (Media Prima) and dimsum – the latest Malaysian subscription video-on-demand (VOD) service focusing on Asian content operated by SMG Entertainment Sdn Bhd (formerly known as Star Online Sdn Bhd, a member of Star Media Group). This is part of GOASEAN’s extensive expansion plan to broaden their reach to promote travel and tourism, in conjunction with ASEAN@50; a campaign celebrating 50 years of ASEAN (Association of Southeast Asian Nations)
The multi award-winning content provider offers over 60 hours of original content which highlights destinations across 10 Southeast Asian countries. All GOASEAN Original Series, including the award-winning The Eco Traveller will be provided with subtitles in Mandarin on the dimsum platform.
Speaking on the partnership, Mr. Zefny Idris, GOASEAN Vice President - Brand commented: “With seventeen and counting shows under our belt, we plan to take things to greater heights in 2017 – in line with our year 2 plans, GOASEAN, lands on more platforms where consumers can enjoy the content. As a content producer and provider, we constantly need to be sensitive to the way media is being consumed and be fluid enough in gravitating towards providing great offerings to where people are hungry for these content. As GOASEAN serves as a window to showcase the diverse culture, sights and sounds of Southeast Asia, we look forward to expanding our audience reach through our strategic partners, tonton and dimsum as we continue promoting Southeast Asia as a preferred tourism destination together.”
Partnering with tonton recently on 7th March 2017 marked a significant milestone for GOASEAN as tonton reaches more than 6.6 million users, with 18,000 new members weekly. Ms. Airin Zainul, Director of tonton & Licensing and Merchandising said: “After 11 months of entering the OTT space as a subscription based service, we are excited to tie up with GOASEAN in reaching out to a wider audience through travelogues. This partnership resonates with the ability of tonton VIP users watching the best shows anytime and anywhere.”
In addition, partnering with dimsum ensures GOASEAN appeals to wider audience who are seeking high quality and engaging travel content with Mandarin subtitles. “We are pleased to partner with GOASEAN as we continue to grow our content offerings. As we move forward, the partnership will enhance our travel and documentary genre on dimsum,” said Ms. Lam Swee Kim, Chief Marketing Officer of dimsum.
GOASEAN will be available on tonton and dimsum beginning April 2017.