Malaysian singer-songwriter, Ariff AB signed with British record label, Decca Records which is part of Universal Music Group to publish and distribute his upcoming 11-track album, Blue Skeleton.
Signed in 2016, the indie artist revealed that he played in many countries before being discovered in the UK. While his music has been played on both local and international radio station since 2014, the biggest traction he received was being part of the ‘BBC Unsigned Segment’ in 2015, which led up to his single, The Wolf on ‘BBC Introducing’ playlist in 2016. The second single off the new album, Crazy Love is also set to be featured on the same playlist next month.
“I’m glad that the type of music I play is well-received in the UK and the way I perform got the attention from several international music promoters, as music is everything to me and I will go to great length to see it progress,” said the 27-year old singer.
In 2014, Ariff was handpicked by the BBC producers to audition for The Voice UK Top 100 after his showcase in Camden. In 2016, he performed at a number of shows in London, including the YouTube HQ, besides taking part in the Oxjam Festival in Islington.
Before signing with Decca Records, Ariff’s music has been distributed by other labels such as Domino Records, Island Music and Virgin Records.
Established in 1929, Decca Records is the legendary British record label, home to some of the greatest recording artists such as Billie Holiday, Louis Armstrong, Judy Garland and more. Today, Decca thrives on discovering talent in new areas including pop, rock, folk and Americana, besides strengthening its classical and jazz heritage.