Haji Burhanuddin Md Radzi, Co-founder and Managing Director of Les’ Copaque, receiving the award
Malaysia’s leading animation studio, Les’ Copaque Production Sdn Bhd (Les’ Copaque) won the ‘Malaysia Power Brand’ award at the recent 11th Asia Entrepreneurs Summit and Power Brands Award Ceremony in Kuala Lumpur.
Les’ Copaque emerged as a winner under the ‘Established Brand Award’ category, which recognises and honours brands that have been established between 6 to 30 years in Malaysia with impressive achievements.
Aimed to celebrate and recognise those who are building and leading successful, growing and dynamic brands, the ‘Malaysia Power Brand’ award also meant to inspire the business and corporate community in Asia about the significance of brand empowerment.
Hence, Les’ Copaque came on top as it is the studio behind Malaysia’s most successful animation, Upin & Ipin which has successfully developed into a total value chain of business propositions; including merchandising, mobile games, theme park, restaurant and many more, besides having over 1 million subscribers on YouTube.
Haji Burhanuddin Md Radzi, Co-founder and Managing Director of Les’ Copaque, commented: “Winning the ‘Malaysia Power Brand’ award is significant to us as it acknowledges our efforts in building our company name as an animation studio powerhouse in this region. We are honoured to be recognised as a leading IP creator and will continuously produce more sophisticated animation content and product.”
Jointly organised by Asia Entrepreneurs Alliance (AEA), the award winners are determined by Global Branding Council consisting of a panel of judges from statutory boards, brand consultants and corporate leaders from the business communities.
Malaysia Power Brand - Established Brand Award