Astro Malaysia Holdings Berhad (Astro) and Turner Asia Pacific entered into strategic joint-venture on Warner TV which comprises co-ownership, co-production of Asian content for global reach, distribution of Astro content, and carriage of the channel on Astro and Tribe.
The joint-venture is in tandem with Astro’s focus to deepen its involvement in content creation and ownership, particularly in Asian IPs. Hence, the leading content and consumer group in Malaysia and ASEAN is enhancing the exportability of its signature IPs, and is actively seeking distribution in multiple markets through partnerships, as well as on its own platforms, such as Astro in Malaysia and Tribe in the region.
Henry Tan, Chief Operating Officer of Astro, commented: "To accelerate our efforts, we will partner and learn from our peers in the region. We are pleased to announce that we have entered into a strategic partnership with Turner to own verticals in Asian content. Together, we will explore opportunities to co-develop Asian content for global distribution and raise the bar for better quality Asian content. Additionally, this new venture will also enable us to participate in the revenue distribution generated from Warner TV in the region.”
Currently available on 22 platforms in 15 countries across Asia Pacific, Warner TV is known for its strength in same-day programming with popular titles such as Good Behavior, Angie Tribeca, The Last Ship, Lethal Weapon, and many more. Warner TV will also support Astro and Tribe with first-rate Hollywood content with long-tail library value.
“We are thrilled to announce that our pan-regional entertainment channel, Warner TV, will debut on Astro and Tribe. The launch is part of a strategic regional partnership that will see us working closely on the channel’s development and reflects both parties commitment to continued investment in content our customers love,” said Phil Nelson, SVP and Managing Director for North and Southeast Asia Pacific, Turner International.
Warner TV will be available on demand and on linear via Astro GO and Astro TV from 1st May 2017.