Dato' Rohana signing the MoU with (from left) Kumpulan Media Karangkraf deputy CEO Syamil Fahim Mohd Fahim, Hussamuddin, and Astro vice-president (Malay language business) Datuk Khairul Anuwar Salleh. Picture by: BERNAMA
Astro Malaysia Holdings Berhad and Kumpulan Media Karangkraf has entered into a Memorandum of Understanding (MoU) to produce Malay and Islamic content for companies in Malaysia and the Nusantara region.
This MoU centers on the creation and monetization of content verticals and through this collaboration, Astro and Karangkraf will be able to merge their complementing strengths in creating a content IP pipeline. The collaboration will also develop a culture of innovation and distribution to tap into the growing industry.
Dato’ Rohana Rozhan, Astro’s group CEO, said, “At core of this collaboration, we aim to pursue co-creation of a comprehensive line up of content IPs across Malay and Islamic verticals. The on-going trend of digital media consumption, paid or ads-supported, has expanded Astro’s addressable audience base in Malaysia considerably from households to individuals.”
“Serving this diverse audience across a range of windows from theatrical, to TV, to digital and commerce, requires a wider breadth of IPs in order to satisfy the unique needs of each consumer segment. Ownership of these IPs allows us to maximise monetisation potential from licensing, Adex, subscriptions and commerce, while at the same time anchor a long-term sustainable role for us in the media value chain,” added Dato’ Rohana.
Meanwhile, Dato’ Hussamuddin Hj. Yaacub, CEO of Karangkraf, expressed that, “The Karangkraf Group looks forward to a deeper cooperation with Astro, having worked on many campaigns previously, such as Projek Ngaji, Quran Hour and so on. With our combined reach, Astro is the right strategic partner to position our content IPs across multi-platforms of TV, OTT and digital in Malaysia and beyond. The JV co. will enable our group to have an equity in a Malay content powerhouse with regional aspiration as well as diversify into new businesses and accelerate digital innovation.”
Astro is currently in 71 percent of Malaysian households with an approximate 21 million viewers across all screens whereas Karangkraf holds 15 million readers across its print, magazine publications and online media assets.