MDEC Sets to Spark the Region’s Animation Industry with Kre8tif! Conference & Content Festival 2017

Published by Samentha James @ 10/08/2017

Dato Yasmin Mahmood, Chief Executive Officer of MDEC (centre) surrounded by Kre8tif! 2017 speakers and delegates at the opening ceremony in Cyberjaya today

The Malaysia Digital Economy Corporation (MDEC) is set to ignite the region’s animation industry with its 6th edition of Kre8tif! Conference & first-ever Content Festival 2017. Kr8tif! Conference, a two-day event which commenced today at Cyberview Resort & Spa, Cyberjaya, will be followed by the Content Festival, taking place on August 11 and 12, 2017 at the TSI Sports Arena, Cyberjaya.

The Content Festival will be a four-day spectacle which will be an anchor event for the Cyberjaya 20th Anniversary celebrations.

Dato’ Yasmin Mahmood, Chief Executive Officer of MDEC, reiterated, “The animation and creative content industry have enormous potential, and it has become one of the main contributor to the national income over recent year. MDEC is already working towards building a healthy and vibrant digital economy as it continuously pushes boundaries to spur market growth. This event is critical to this relentless efforts, providing great economic value-add for the nation.”

“Indeed, the road ahead is a promising one and it is MDEC’s role to provide a platform for the industry to address expectations and real needs. Kre8tif! is the perfect avenue for us to provide that needed support and we are confident it will open more doors for Malaysia’s animation and creative content industry to flourish on the international stage,” added Dato’ Yasmin.

Kre8tif! Conference will see a congregation of some of the most prominent leaders in animation, broadcast and content creation in Malaysia as well as across the region, gathering to share the latest trends and innovations within the creative scene, digital technology and more. Themed “Emotion in Motion,” Kre8tif! projects the passion of the industry in realizing their vision while continuously perfecting the art-form.

The four-day event, expected to attract more than 500 participants from Malaysia, South Korea, India, China, Japan, Singapore and the Philippines, will be divided into three main areas: Conference, Business and Markets Networking Session and a Content Festival.

Hasnul Hadi Samsudin, Vice President of the Creative Content and Technologies (CCT) division at MDEC, said, “Kre8tif! will initiate discussions around the latest technical insights, future-shaping trends, and best practices that will help the industry identify where it stands today and where it is headed.”

In regards to the line-up of speakers, Hanul revealed, “The speakers we have this year is a reflection of this forward growth – we have an amazing mix of local and international representatives, such as Dan Sarto from Animation World Network, Shazia Makhdumi from Google Play, and our very own animation veteran, Hassan Muthalib, who will be sharing valuable insights about this fascinating industry. For aspiring animators and content creators out there, Kre8tif! is definitely a must have experience.”

The opening ceremony also witnessed the signing of a Memorandum of Understanding (MoU) between Animasia Studio and education solutions provider, Sasbadi Holdings, for the exclusive worldwide publication rights to bring Animasia’s Chuck Chicken animation series into the publishing world via augmented reality (AR) books as well as comics.