YAB Dato’ Sri Mohd Najib Tun Abdul Razak, Prime Minister of Malaysia at the official launch of Cultural Economy Development Agency (CENDANA) in Putrajaya recently
Prime Minister Najib Razak announced the establishment of the Cultural Economy Development Agency (CENDANA) to lead the development of the cultural economy for Malaysia.
This is part of the government’s efforts to further nurture the arts and culture industry as the creative economy is one of the most rapidly growing sectors in the world’s economy today.
“Cultural development of Malaysia is in tandem with the achievement of Malaysia as a society”, said the Prime Minister.
“The development of Malaysia should be in line with our efforts to uphold our local arts and culture arena. We need to promote and prioritise our arts and culture,” adds Najib Razak.
Also present at the event was Izan Satrina Dato’ Mohd Sallehuddin, Founding Chief Executive Officer of CENDANA.
Izan itinerates, “CENDANA aims to be inclusive and relevant and will value add to the wider economy by focusing efforts in performing arts, visual arts and independent music in small, medium and public spaces.”
CENDANA, initiated by the Malaysian government through MyCreative Ventures, is guided by the vision for Malaysia to be home to a vibrant and inspiring cultural economy.
It is governed by the Executive Advisory Committee who oversees the development and implementation of corporate strategy and ensuring the delivery of the CENDANA’s objectives.
CENDANA is chaired by communications advisor to the Prime Minister, YBhg. Datuk Seri Ahmad Farid Ridzuan. Its members include CEO of MyCreative Ventures, Johan Ishak, Managing Director of Hasanah Foundation Puan Shahira Ahmed Bazari, COO Bursa Malaysia, Datin Azalina Adham and Vice President Malay Language Business ASTRO, Dato’ Khairul Anwar Salleh.
Izan Satrina Dato’ Mohd Sallehuddin, Founding Chief Executive Officer of CENDANA