ASEAN Outstanding Business Awards (AOBA), held recently for the eighth consecutive year, saw Adam Ham, CEO of Global Creative & Media Agency (GCMA), nabbing the ASEAN Master Class Award CEO of the Year in Public Relations & Communications Excellence.
Established in 2011, the public relations and consultancy company has worked together with over 100 local and regional media entertainment, ICT, and lifestyle organisations in exporting and promoting their content to the largest digital content in the world. The reputable clients of GCMA include Media Nusantara Citra (MNC) Corporation, SIEMENS AG and Genting Malaysia.
Over the years, GCMA has formed great relationships with regional government bodies such as Infocomm Media Development Authority (IMDA) in Singapore, Department of International Trade Promotion (DITP) in Thiland, Department of Trade Industry (DTI) in Philippines and Badan Ekonomi Kreatif (Bekraf) in Indonesia.
Adam believes that PR is an essential part in positioning one’s brand or product to its customers. “With good PR strategies, you will be able to elevate your business into the global market and establish a strong ASEAN brand presence, while simultaneously, increasing your profitability.”
Moving into the future, the CEO also revealed plans of expanding the company’s PR services across ASEAN, as well as to Japan.
The event held in Genting Highlands, aims to give recognition to ASEAN market leaders and brands for their achievements and accomplishments as well as their commitment to the community, ethical behavior and environmental sustainability.
Tan Sri Dato’ Sri Dato’ Richard Koh, President of ASEAN Retail-Chains and Franchise Federation (ARFF), said that the award was held to honour and encourage top entrepreneurs and leaders, to develop new generation of leaders and to serve as catalyst of growth for the nation’s economic drivers.
Other notable award recipients include Ir. Dr Mohd Shahreen Zairnooreen Bin Madros. Chief Executive Officer of MATRADE. Mr Ken Phua, Executive Director of Bentley Music Group, Dato’ Michael Lim Tiam Chye, Chief Executive Officer of Vinsoon Group and Datin Sri Vivian Chai, Founder of Jom FnB Holdings.