iflix has recently joint ventured with Football Malaysia LLP (FMLLP), the operator and regulator of Malaysia’s professional football league and competitions, to livestream every Liga Super, Piala Malaysia and Piala FA matches on the new ‘Football Malaysia on iflix’ channel. This significant collaboration in Malaysian sports history represents the future of sporting entertainment by prioritizing fans and bringing Malaysian football back to the people.
Football Association of Malaysia (FAM) President and FMLLP Chairman, the Crown Prince of Johor, Tunku Ismail ibni Sultan Ibrahim commented, “I am a firm believer and supporter of unity and moderation in our diverse nation. Football is the people’s game. It brings us together and can help to unite us. Malaysians everywhere should be able to enjoy it without restriction. With iflix, we have found likeminded partners and a key common goal; to return football to the people and restore its former glory.”
Free Malaysia Today reported this deal to be worth RM 30 million a year, from the distribution rights of broadcasts on the platform. According to Tunku Ismail, “Any money from broadcast rights will be distributed to all teams competing in the country as well as help us to restructure the country’s football industry.” He also stated that the cooperation could also open up avenues for FAM and FMLLP to fight corruption and to establish integrity among local football industry players.
Meanwhile, iflix Group Co-founder and Chairman, Patrick Grove said: “Over the last twenty years, I have founded several businesses here with the ambition of making the things Malaysians most want, more accessible and easier to find, from homes and cars, to news, culture and entertainment, and now Malaysians’ greatest love, football. This country has given me so much both on a personal and professional level. It’s our turn to give back.”
“This collaboration with Football Malaysia, represents exactly what we created iflix to achieve. Together, we will democratise the game, making football available for the first time to fans, regardless of geographic location and financial status. We are thrilled to write sports history, and both give fans a virtual front row seat to the nation’s top sporting event as well as help build the future of the football giving access to millions of potential fans that previously would not have been able to enjoy the game. For the first time ever, all premier Malaysian football matches will be available live on a single platform,” he added.
iflix and Football Malaysia will additionally create new competitions and content expressly for football fans, including a series of entertainment and lifestyle original productions about and around the world of football for both broader audiences and hard-core fans alike.