Mercedes-Benz Malaysia has announced a solid growth with an all-time high sales record of 3,335 vehicles sold in Q1, which translates into an overall 13.2 per cent growth compared to the same period in 2017. MBM also launched the EQ brand, with the plug-in hybrid models of E 350 e and C 350 e now being designated as EQ Power models.
The name EQ is derived from the Mercedes-Benz brand values of emotion and intelligence. With this launch, the renowned automotive company has expanded their portfolio, which includes Mercedes-AMG and Mercedes-Maybach.The strategy behind maintaining the position as the No. 1 premium brand in Malaysia was a concerted effort, putting the customer at the center of all activities and delivering The Best Products with The Best Customer Experience.
From left: Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner, and Vice President, Sales & Marketing, Mark Raine introduced EQ, the new brand for future mobility which stands for “Electric Intelligence”.
EQ brand is the epitome of future in mobility emphasized on the grand innovation of connectivity, autonomous drive capabilities and shared services. This is an endeavour that brings with it the maiden steps for this exciting new direction in the form of a redesignation of the C 350 e and E 350 e as EQ Power products. EQ is a title reserved solely for a range of pure electric and have been previewed extensively by the Generation EQ concept car introduced at the Paris Motor Show in 2016.
Following the successful launch of the first Mercedes-Benz branded charging station in Bangsar Shopping Centre, MBM reaffirmed its commitment of EEV initiatives in Malaysia with new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City.
(From Left): Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner, and Vice President, Sales & Marketing, Mark Raine, present the EQ brand - redesignating Mercedes-Benz C 350e and E350e as EQ Power products.