iflix had recently announced the upcoming launch of short-form original series Caraoke Drift. Featuring Leona Chin, Asia’s leading female driver and ultimate girl-next door spiced with spunk, speed and thrill, each episode will feature a local celebrity taking on the challenge of completing a song in a drift car.
The announcement followed the launch of Studio2:15, iflix’s new creative production business for short-form video content, led by digital media trailblazer, Craig Galvin. Filming commenced in April 2018 at the Sepang International Circuit in Malaysia, featuring leading local celebrities Maya Karin, Adibah Noor, Fatiya Latiff, Zizi Kirana, Altimet, Mimi Fly and more. Caraoke Drift, hosted by Malaysian radio icon JJ, formerly of Hitz.FM, is set for global release in June 2018 – exclusively on iflix.
Photo: Bront Palarae in front of the car used by Leona Chin during the shoot for iflix's Studio2:15 Caraoke Drift.
“Short-form content started as a means for self-expression and rapidly grew in popularity alongside the rise of mobile entertainment consumption. Caraoke Drift embodies Studio2:15’s vision in providing our audiences with compelling entertainment experiences with a local twist. We are thrilled to expand iflix’s content offering in the months to come with entertaining and highly engaging "snackable" content, giving our members a diverse library of content and keeping them coming back for more,” said head of Studio2:15, Craig Galvin.
“We are committed to delivering the best in short-form with the launch of Studio2:15’s Caraoke Drift, a brand-new format poised to provide the best in professionally produced content graced with mix of stellar local artists. We’re delighted to be able to introduce Caraoke Drift for the enjoyment of our iflix customers in Malaysia and around the world,” added Diana Boo iflix Malaysia and Brunei Country Manager.
(From left to right) Adibah Noor, Actress and Singer, as well as Participant of Caraoke Drift, Kaka Azraff, Singer, Leona Chin, Malaysia’s Female Drifter, Craig Galvin, Head of Studio - Studio2:15, Maya Karin, iflix Celebrity Partner, Actress and Singer, as well as Participant of Caraoke Drift, Bront Palarae, CEO of Pixel Play Sdn. Bhd., and JJ, Host of Caraoke Drift.