Catalyzing the Tourism Industry by Tapping in to the Latest Trends in Lifestyle Products and Services.

Published by Areef Aiman @ 22/10/2018

Lifestyle is so much more than the interest, opinions, behaviors, and behavioral orientations of an individual, group, or culture. Beyond Lifestyle International Expo (BLIE 201) plans to explore this and take lifestyle business segmentation to a whole new level.

(Left to right) Mr. Victor Teoh, Legal Advisor of BLIE 2018, Mr. Jason Tan, Marketing Manager of BLIE 2018, Mr. W. Ahmad Wan, Chief Advisor of BLIE 2018, Ms. Adelyn Kang, President and Founder of BLIE 2018, and Mr. Abu Bakar Yusof, Director of Lifestyle and Life Science Section of MATRADE

As one of the first and only lifestyle expo in Malaysia, the event and tradeshow aims at connecting more that 150 exhibitors to 10,000 eager local and international attendees who are interested in the latest trends, latest ideas and technology in the market.

The main aim of the event is of course to not only make the lifestyle industry bigger but to assist local lifestyle products and services to expand overseas. This will in turn hope to increase the lifestyle exports, which is currently held at 10.4% of the total export last year.

“The event is a good private initiative as it helps Malaysian companies obtain more visibility and expand their network with foreign partners.” said Abu Bakar Yusof, Director of Lifestyle and Life Science Section of MATRADE.

Mr. Abu Bakar Yusof, Director of Lifestyle and Life Science Section of MATRADE

Beyond Lifestyle International Expo 2018 will be bringing exhibitors from 8 different sectors (Beauty, Wellness, Food, Fashion, Wealth, Properties, Home and Explore). The 3-days expo will also include trade matching program, a business forum, workshop, beauty and makeover session, World Food Bazaar, award presentation and prepare to enjoy amazing deals and discounts from the exhibitors. The event will be held at MATRADE, Kuala Lumpur from 16th to 18th November 2018.

Ms. Adelyn Kang, President and Founder of BLIE 2018