The Atria Shopping Gallery saw the launch of the latest MBO outlet recently. The launch features three unique viewing concepts: MBO Kecil, MBO Big Screen and MBO Samsung Onyx Hall, the last of which is being introduced for the first time in Petaling Jaya.
MBO’s Chief Operations Office, Mr Cheah Chun Wai briefly talking about the features of the cinema in Atria Shopping Gallery
MBO Samsung Onyx Hall screen’s ultra-sharp 4K resolutions pixel screen produces clear and crisp details, giving movie fanatics a cinematic experience like no other. MBO Cinemas’ first LED screen in the country is set to captivate audiences in Damansara Jaya through its impressive 4K resolution that supports High Dynamic Resolution (HDR) content, accurate color presentation as well as distortion-free with true-to-life audio.
MBO’s first Samsung ONYX cinema hall at Atria Cinema Gallery promises a whole new cinematic experience
Unlike traditional cinemas, the introduction of MBO changes the relationship between the younger generations with cinema, where the children are able enjoy the movie at the same time able to be with children their age running around in a safe environment. On top of this, the KECIL hall will also provide parents an opportunity to organize birthday parties for their children, making it an unforgettable experience with their loved ones at MBO Cinemas.
MBO Cinemas offers two Kecil halls for junior moviegoers in Atria Shopping Gallery
MBO is introducing an innovative cinematic experience for audiences with the Big Screen hall. Equipped with state- of-the-art technology courtesy of a partnership with BARCO, the flagship laser projector, which is also the first of its kind in Malaysia, brings advanced image quality to the big screen with outstanding brightness, high contrast, and superior color performance. This avant-garde cinema hall is also enhanced with the Dolby ATMOS immersive audio technology which transports audiences into the story with moving audio that fills the cinema and flows all around them – even overhead – to deliver the premier sound of entertainment.
MBO’s Big Screen hall comes with Dolby ATMOS surround sound technology and comes with a whopping 185 square meter screen, making it one of the biggest in the region.
MBO Cinemas will also introduce its first self-service kiosk in Atria Shopping Gallery, enabling moviegoers an alterative option to purchase tickets and potentially reduce the queue time.