PARADIGM MALL GREETS KUALA LUMPUR WITH JOY AND PROSPERITY DURING THIS LUNAR NEW YEAR FESTIVITY THROUGH DORAEMON & FRIENDS

Published by Lavinesh @ 31/01/2019

Paradigm Mall, Petaling Jaya, in collaboration with Animation International (M) Sdn Bhd brings Malaysians and neighbouring countries the beloved Doraemon & friends and its official pop-up store from 11 January 2019 until 17 February 2019 at the mall. From the huge success of the Doraemon Pop-Up Store in Johor Bahru, the organizer brings the excitement back to Malaysia’s Capital – Kuala Lumpur, to give all the Doraemon fans the opportunity to visit this massive Pop-Up Store.

The Pop-Up Store was officiated by YB Dato’ Haslina Abdul Hamid, the Deputy Secretary of Ministry of Tourism, Arts and Culture with the presence of press and media, Key Opinion Leaders (KOLs), online celebrities and fans of Doraemon.

 This time around, besides the 30 live-sized figurines on display, visitors to the event will also get to see a variety of Doraemon-inspired merchandise sold at the pop-up store. There will also be other fun-filled activities during the weekends at the Mall to cater for both adults and kids, hence there will be something for everyone to enjoy at the showcase.

“I hope that patrons to the event will enjoy our first-ever pop-up store, which was curated specially for our Doraemon fans. We hope to create that same magical feeling of genuine happiness, togetherness and bonding, thus creating strong family values through spending quality time together,” said Steve Chow, Director of Animation International (M) Sdn Bhd.

Tan Boon Leong, Centre Manager of Paradigm Mall PJ said, “In celebrating the arrival of the Chinese New Year, the mall has planned a list of attractive promotions and exciting festive activities in the mall. This year, we are taking the celebration up a notch by bringing in everyone’s all-time favourite anime character: Doraemon and friends to Paradigm Mall PJ!”

In conjunction with the festival, Paradigm Mall PJ also spreads its CNY cheers with 40 children and teenagers, ages 7 to 12 and their caretakers from Yayasan Chow Kit at the mall. Aside from the photo-taking opportunities with Doraemon and friends, each child also received a special goodie bag containing limited-edition Doraemon and friends’ stationery supplies as well as angpows (red packets) from the management of Paradigm Mall PJ.

For more information about the event and promotions, kindly visit https://www.facebook.com/DoraemonMY/, and www.paradigmmall.com.my. You may also visit the Concierge Counter at Level CC in Paradigm Mall PJ or call the customer service hotline at 03-78011188 for further enquiries.

In conjunction with the festival, Paradigm Mall PJ also spread its CNY cheers with 40 children and teenagers, ages 7 to 12 and their caretakers from Yayasan Chow Kit.

VIPs with Doraemon and Friends' mascots. From left; Mr. Tan Boon Leong, Centre Manager of Paradigm Mall, Sifu Leongsir, Fengshui Advisor to Animation International (M) Sdn Bhd, Mr. Steve Chow, Animation International (M) Sdn Bhd’s Director, YBhg Dato’ Haslina Abdul Hamid, the Deputy Secretary General of Ministry of Tourism Arts and Culture, Ms. Moon Tan, Retail Director of WCT Malls Management Sdn Bhd, and Ms. Intan Yusnita, Head of Advertising and Promotions of WCT Malls.

From left; YBhg Dato’ Haslina Abdul Hamid, the Deputy Secretary General of Ministry of Tourism, Arts and Culture, Mr. Steve Chow, Animation International (M) Sdn Bhd’s Director, and Mr. Tan Boon Leong, Centre Manager of Paradigm Mall officiating the Chinese New Year launch at Paradigm Mall Petaling Jaya.

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