JAPAN'S LEADING SNACK BRAND, CALBEE CELEBRATES 70 YEARS ANNIVERSARY BY PARTNERING MALAYSIA'S JACK 'N JILL TO PREMIERE 3 NEW PREMIUM QUALITY POTATO CHIPS IN MALAYSIA

Published by Lavinesh @ 01/02/2019

Snack lovers in Malaysia rejoices as URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of snack food “Calbee” introduces “Jack ‘n Jill Calbee” potato chips.  The Jack ‘n Jill Calbee Potato Chips comes in two sizes, a 60-gram trial pack and a 170-gram family pack, and offers three flavours – Smokey BBQ, Flamin’ Chilli, and Classic Salted.

URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well-balanced potato chips that allows greater delivery taste.

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours”, said Brian Go, General Manager of URC Malaysia & Singapore.

“Having been in Malaysia for almost four decades, we believe that we have a good grasp of what Malaysians look for when buying snack foods and we are confident that our new high-quality brand will excite the local snack food fans”, Go added.

Jack ‘n Jill Calbee will be made available at your nearest retail outlets, convenience stores and hyper & super marts across Malaysia.

Alvin Chong performs Tajam during the Jack 'N Jill Calbee Launch

Alvin Chong plays a game with his fans during the launch of Jack 'N Jill Calbee

Brian Go, General Manager of URC Malaysia gives his speech during the launch

The three new Jack 'N Jill Calbee products on display during the launch