TOP RATED BOX OFFICE MOVIE - THE LEGO® MOVIE 2™ DEBUTS WITH OVER 16 NEW & EXCITING LEGO SETS

Published by Idan Ma'at @ 14/02/2019

Warner Bros.’s The LEGO Movie 2: The Second Part is the sequel to the 2014's hit The Lego Movie. Like the first instalment, it is a funny and entertaining adventure movie that centres on the main characters, Emmet and Lucy.  The LEGO Movie sequel opened to around $40 million worldwide, making it at the very top of the chart. The film is currently standing at No. 7 in the global box office charts at US$ 56.7 million. (Source: BoxOfficeMojo.com)

The launch of the fun-filled event, The LEGO Movie 2 at Mid Valley Megamall, Kuala Lumpur

With the celebration of the release of the most anticipated animation film of the year, The LEGO Movie 2: The Second Part, is hosting an awesome experiential consumer event, along with attractive and exclusive gift with purchase (GwP) promotion. Following the movie’s theatrical release, LEGO also announced more than 16 new LEGO Box Sets inspired by The LEGO Movie 2: The Second Part and the fun-filled launch event of the new LEGO Box Sets was held at Mid Valley Megamall on February 13th, 2019. The launch had received an overwhelming attendance and support from the local media, bloggers and influencers. The event was hosted by the well-known TV announcer, Nazaruddin Rahman.

Mr. Victor Plange, LEGO Head of Marketing of Malaysia and Singapore (Right) with Mr Jonathen Ooi, Operations Manager, Box of Bricks (Left) unveiling the 2,304 piece LEGO Lenticular Emmet Mosaic limited-edition collectible at the launch of The LEGO Movie 2 event

Mr. Victor Plange, LEGO Head of Marketing of Malaysia and Singapore (Right) with Mr Jonathen Ooi, Operations Manager, Box of Bricks (Left) unveiling the 2,304 piece LEGO Lenticular Emmet Mosaic limited-edition collectible at the launch of The LEGO Movie 2 event

The unveiling of the LEGO Apocalypseburg limited-edition at the launch of The LEGO Movie 2 event.

Among the different zones that participants will get to experience is the ‘Systar System’ where children can have an on-screen dance off with their favorite characters from the movie. There will also be the ‘Duplo Monster’ workshop, where participants are welcomed to build their very own monster DUPLO invaders. There is also the ‘Apocalypseburg’ zone where you can film your own LEGO movie with the LEGO Movie Maker Set (application can be downloaded on Apple Store and Google Play Store). Each zone represents a mission to be completed and when all six missions have been completed, participants will receive a special achievement certificate from LEGO Malaysia. With every purchase of the ‘Welcome to Apocalypseburg’ set, LEGO is giving out a limited-edition Lenticular Emmet Mosaic as a gift with purchase (GwP).

Visit LEGO Malaysia Website or LEGO Malaysia Facebook for more information on The LEGO Movie 2, The Second Part, as well as more LEGO information, news and promotions.