UML LIFESTYLE ANNOUNCES ITS SUCCESS IN ITS FAST EXPANSION OF 5 BREADTALK AND 8 TOAST BOX CHAIN STORES IN MALAYSIA

Published by Lavinesh @ 21/02/2019

UNITED MALAYAN LAND BERHAD

BreadTalk (BT), a leading boutique bakery chain in Asia and Toast Box (TB), Singapore’s leading Nanyang Coffee chain, opened both of its new stores at Suasana Bukit Ceylon – UMLand’s headquarters.

The outlets are the first coffee shop and confectionery store at Suasana Bukit Ceylon that will serve the population of nearby offices, surrounding residents and tourists. Patrons can grab their favorite cuppa as early as 7.00AM up till 10.00PM on weekdays and 9.00AM to 10.00PM on weekends and public holidays.

BreadTalk

“We are truly delighted that for 2018, we have opened a total of four stores for both brands on top of our existing stores in Klang Valley; namely Toast Box Paradigm Mall, Toast Box Subang Skypark, Toast Box Zenith Lifestyle Centre, Johor Bahru and BreadTalk’s first ever concept store in Avenue K.

For this year, we have successfully further opened a total of nine stores for both BreadTalk and Toast Box; namely Suasana Bukit Ceylon (BT & TB), Plaza Low Yat (BT & TB), IOI Mall Puchong (BT & TB), Gateway@KLIA2 (BT & TB), and UMLand Seri Austin, Johor Bahru (TB). I am also thrilled that in Q2 2019 we will open our flagship store in Star Boulevard, Jalan Yap Kwan Seng which will house both of our brands.

Our focus this year is also to grow the BreadTalk brand in Malaysia as we see positive growth for the brand,” said Freddie Lee, Executive Director of UML Lifestyle.

TOAST BOX

The event was graced by the presence of YBhg Tun Musa Hitam, Chairman of UMLand, YBhg Dato’ Ng Eng Tee, Executive Deputy Chairman of UML Lifestyle Sdn Bhd, Dennis Ng Yew Khim, Group Managing Director of UMLand and Freddie Lee, Executive Director of UML Lifestyle Sdn Bhd.

In addition, the two stores in Suasana Bukit Ceylon will also serve as a training ground for new recruits of BreadTalk and Toast Box as well as an R&D facility for both brands.