OPENING COMES AMIDST IMPRESSIVE EXPANSION PLANS WHICH WILL SEE 100 A&W RESTAURANTS IN MALAYSIA BY END 2021

Published by Lavinesh @ 22/03/2019

A&W 2 Piece Spicy Chicken with a Tall Glass of Refreshing Root Beer

A&W Malaysia, which made local history by becoming the first ever fast food restaurant in Malaysia, has officially opened its 47th outlet in the country at EkoCheras Mall.  The announcement came following an event which was attended by up-and-coming Malaysian singer-actress, Nabila Razali, as well as CEO of A&W Malaysia, George Ang and David Lee, Director of Supply Chain & Technical, A Great American Brand Sdn Bhd.

George Ang, CEO of A&W Malaysia, Nabila Razali, singer-actress and David Lee, Director of Supply Chain & Technical, A Great American Brand Sdn. Bhd.

Sporting a fresh new effervescent vibe, the new outlet plans to rejuvenate the A&W brand in Malaysia, targeting it to a young new generation of discerning consumers.

Rooty the Great Root Bear and Nabila Razali, singer-actress

For more than half a century, A&W has etched itself into the hearts of Malaysians with its famed and distinguished RB, floats, burgers, ice cream waffles and its beloved mascot, Rooty the Great Root Bear.

A&W Malaysia

A pioneer in the Malaysian fast food industry, the brand has now conceptualized plans to leverage on its rich heritage and legacy in Malaysia to make a big comeback, reclaiming the hearts and minds of young consumers. These plans also come at a time when the A&W brand celebrates its centennial anniversary worldwide this year.

A&W Restaurant at EkoCheras Mall.

Along with this brand rejuvenation, A&W Malaysia’s parent company, Inter Mark Resources Sdn. Bhd. Has massive expansion plans on the cards, with plans to increase the number of restaurants in the country to 60 by end of 2019 and 100 by the end of 2021. This follows the take-up of the entire interest of A&W Malaysia by Inter Mark Resources Sdn. Bhd. from KUB Malaysia Berhad in September last year. 

George Ang, CEO of A&W Malaysia

“These are exciting times indeed for the fast food industry, and we believe the time and market conditions are ripe to revive the A&W image in Malaysia to modern consumers who can look forward to a fresh new experience at our stores, in line with our expansion plans,” said George Ang, CEO of A&E Malaysia.

George Ang, CEO of A&W Malaysia, Rooty the Great Root Bear and Nabila Razali, singer-actress

With the new opening at EkoCheras Mall, A&W is all set to chart a new course for the brand in Malaysia and it certainly looks like Malaysians are set to create many more stories and memories at A&W, truly making the brand a taste to remember.

Nabila Razali, singer-actress