FITBIT DEBUT FITBIT VERSA LITE EDITION™, FITBIT INSPIRE HR™, FITBIT INSPIRE™ AND FITBIT ACE 2, MAKING HEALTH AND FITNESS ACCESSIBLE AND AFFORDABLE

Published by Idan Ma'at @ 09/04/2019

Fitbit, the leading global wearables brand announced availability of new products – Fitbit Versa Lite Edition™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2. Both were designed to help make health and fitness accessible to more consumers across the globe. Consumers can choose the best device for their own journeys with leading health and fitness features at an affordable price. Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behavior change

Building on the success of the Fitbit Versa™ family of devices, Fitbit Versa Lite Edition™ is an everyday smartwatch with most of the core fitness and smart features including automatic activity, PurePulse® 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications  and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea. It features a simple one-button, lightweight, swim proof and several design in new bold color choices for the young at heart. At RM 768, Versa Lite Edition is Fitbit’s most affordable smartwatch yet, for users who want an attractive, versatile, and easy-to-use device with core features, actionable insights and personal guidance to motivate them to improve their health.

Fitbit Inspire HR™ is the brand’s most affordable and stylish 24/7 heart rate tracking device at RM 468. It packs all-day automatic activity, exercise and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. For consumers who are new to wearables and want an even lower-cost, easy-to-use tracker, Fitbit Inspire™ is available at RM 348. It has the essential health and fitness features to help consumers stay motivated, including automatic activity.

Fitbit Ace 2™ helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends. Ace 2 has a new swim proof design9 with a bumper to protect the screen during kid-related activities all day long and is available in fun and bold kid-friendly colors and accessories that include patterned designs. Ace 2 debuts new animated clock faces, motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. Additionally, parents must create a Fitbit family account in order to set up Ace 2 with their child’s account which helps them stay on top of their kids’ activities.