IN CONJUNCTION WITH WORLD BOOK DAY 2019, UEM SUNRISE EXPANDS OUTREACH TO THE PUBLIC WITH ITS COMMUNITY INITIATIVES THRU BUKUDRIVE WITH MPH & KARANGKRAF

Published by Lavinesh @ 08/05/2019

Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad, YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development

In conjunction with World Book Day 2019, UEM Sunrise Berhad (UEM Sunrise), one of Malaysia’s leading property developers and master developer of Iskandar Puteri, launched its first book drive called “BukuDrive” at Publika Shopping Gallery (Publika) in Kuala Lumpur to collect books for its “BukuHub”. The book drive will be held all year round, with boxes strategically placed around Publika for the public to drop off their books. BukuDrive was launched by Yang Berhormat Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development.

YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development, Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad, Kenny Wong Koon Keng - Chief Marketing Officer UEM Sunrise Berhad

BukuHub, a community project and UEM Sunrise’s first CSR flagship program, aims to enhance the living environment of the community while cultivating the habit of reading. It embraces the UEM Sunrise’s two-pronged Corporate Social Responsibility (CSR) Strategy - Education Enhancement and Community Engagements. Its Education Enhancement program is based on the firm belief that education is a fundamental human right and must be extended to every child regardless of gender, race, religion or economic status.

Guest of the BukuDrive Launch

“As a responsible property developer, UEM Sunrise has developed as well as supported various community and educational-related programs in driving our sustainability initiatives for the benefits of the communities, especially within the geographical areas where our developments are undertaken. BukuHub first made its debut in People’s Housing Project (PPR) Uda Utama, Johor, in support of the National Community Policy (DKN) introduced by the government,” said Anwar Syahrin Abdul Ajib, Managing Director/Chief Executive Officer of UEM Sunrise.

Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad, YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development

Housing a communal space in the PPR, the PPR Uda Utama community library – which offers about 500 books – was completed and handed over to the residents on 15 February 2019. After the launch, there were requests to have similar library community projects, to be set up at schools and public areas for easier access to books as well as allowing people to borrow, swap or read books at no cost. Hence, the second BukuHub at Feebay.Co Avenue K, Kuala Lumpur this month. UEM Sunrise is targeting to set up 7 more BukuHubs this year.

Ivy Tan - General Manager of Business Development, MPH Bookstores Sdn Bhd,YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development, Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad

“This effort by UEM Sunrise is deemed to be in line with the naming of Kuala Lumpur as the World Book Capital for the year 2020, by the United Nations Educational, Scientific and Cultural Organization (UNESCO). KL was selected because of the city’s strong focus on inclusive educations; its ongoing development of knowledge-based society; and its population’s easy access to reading materials. I hope BukuHub will also become a socially inclusive program by engaging the local communities regularly and providing the necessary assistance to continuously improve community participation and foster shared prosperity,” said YB Hannah Yeoh.

Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad, YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development, Ivy Tan - General Manager of Business Development, MPH Bookstores Sdn Bhd

At the launch, representatives from Karangkraf Sdn Bhd and MPH Bookstores Sdn Bhd each presented a mock cheque signifying a donation of RM10,000 worth of books to support the community initiative. Currently, all the BukuHubs have a good mix of new and pre-loved books. With BukuDrive, it is hoped that more reading materials will be added to the shelves. There are also plans afoot to explore the possibility of expanding the reading experience to include digital books, free Wi-Fi and more at selected BukuHubs.

Firdaus Hussamuddin Yaacub - Chief Operating Officer, Kumpulan Buku Karangkraf, YB Hanna Yeoh - Deputy Minister of Women, Family and Community Development, Anwar Syahrin Abdul Ajib - Managing Director/Chief Executive Officer UEM Sunrise Berhad

In collaboration with its strategic partners, UEM Sunrise has also accomplished several notable CSR milestones and projects, including the PINTAR School Adoption Program, PINTAR Al-Quran Program, Educational Aid Program with Orphanages, Iskarnival, Back to School Program, Community Outreach Program, festive events and celebrations as well as crime prevention and safety talks.