Published by Lavinesh @ 19/07/2019

YB Datuk Seri Saifuddin Nasution Ismail, Minister of Domestic Trade and Consumer Affairs (KPDNHEP), officially launched the 4th Edition of the Malaysia International Retail & Franchise (MIRF) exhibition at the Kuala Lumpur Convention Centre (KLCC). MIRF, which takes place until the 20th July, is organized by the Malaysia Retail Chain Association (MRCA). MIRF is the biggest showcase of retail exhibitors in Asean, showcasing the best, established and upcoming retail brands under one roof.

Themed ‘Franchise Forward’, the exhibition will emphasize on the role of MIRF as a platform for franchisee to explore the franchise venture industry while businesses are able to showcase their established brand name. The exhibition enables exhibitors, the industry and the public to adapt to the IR4.0 initiatives to streamline the way the industries functions. This year, MBE Mailbox, OGAWA, PNS and Gloria Jeans Coffee will be joining MIRF to exhibit their product and services to the industry and public while MIRF welcomes their new corporate sponsors who are MyWorld Rewards and TM One.

YB Datuk Seri Saifuddin Nasution Ismail, Minister of Domestic Trade and Consumer Affairs (KPDNHEP), said “I am honored to be here to officiate MIRF as it is the exhibition of the year for retailers and franchisers. I am proud to support this initiative by MRCA in developing business opportunity to stimulate the Malaysian economy. My ministry and I aim to accelerate the main domestics sectors that are viable, competitive and sustainable.”

MIRF, is the largest in Malaysia and one of the largest in Southeast Asia, boasts to gather 18,000 visitors from 10 countries around the world with targeted revenue of RM 90 Million this year. The exhibition will attract more than 200 exhibitors nearing 400 booths and kiosks for local and 50 booths for foreign exhibitors namely from Taiwan, China, Vietnam, Singapore and more. MIRF 2019 has an addition of a new zone titled “Hatchery”, which is an incubator trade program initiative for startups by MRCA.

The Hatchery zone, introduced for the first time, is an incubator program by MRCA to assist in the establishment and development of new retail businesses. The dedicated zone serves as a multi-purpose platform for the retail industry. Firstly, it provides an avenue for startups to exhibit their products and services to the market and public. Secondly, it presents an opportunity for the retail industry to grow and develop further to meet the ever-changing consumers’ needs by presenting innovative ideas, services and products. Lastly, the incubator 

MRCA President Datuk Seri Garry Chua said, “I believe as MRCA, we have an obligation towards the industry, community and the public to organize MIRF and MRCA Retail Conference to create exposure and opportunities for collaborations, partnerships and networking. I also believe that it is our responsibility to govern and ensure that all parties in the retail and franchise industry have a fair chance in the marketplace. We hope with this initiative; we are able to assist the growth and development of the retail and franchise industries. I would like to take this opportunity to thank our partners, sponsors, the retail industry, the public and the media for their support over the years.”

MIRF 2019 is endorsed by Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) and Malaysia External Trade Development Corporation (MATRADE). MIRF 2019 corporate patrons are Maxis, Fusionex International, Quill Automobiles and RHB Bank. MIRF 2019 is supported by Taiwan External Trade Development Council (TAITRA), PIKOM, Hong Kong Trade Development Council (HKTDC), The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), Department of Trade and Industry Philippines (dti) and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS).