Published by Adam Ham @ 21/10/2019

Liang Foo Kuan (MD of Big Onion Food Caterer), Chuang Von Fah (CEO of Penang Chendul) and Datuk Seri Garry Chua (President of MRCA)

Guests of honors, HRH Prince Norodom Naravong of Cambodia and MRCA President, Datuk Seri Garry Chua today officiated a landmark partnership deal amongst MRCA (Malaysia Retail Chain Association) members – Big Onion Food Caterer Sdn Bhd, Liang Associate Chains Sdn Bhd and Penang Chendul.

HRH Prince Norodom Naravong of Cambodia, Johson Yap (General Manager of Liang Associate Chains), Liang Foo Kuan (MD of Big Onion Food Caterer), Chuang Von Fah (CEO of Penang Chendul) and Datuk Seri Garry Chua (President of MRCA)

Invited Guests & VIPs for the Press Conference

This collaboration was initiated during the recent Malaysia International Retail & Franchise Expo (MIRF 2019), and have today come to an agreement for Liang Associate Chains (master franchise chains for Liang Sandwich Bar) and Penang Chendul (principal for Penang Chendul, formerly known as Teochew Chendul) with Big Onion Food Caterer (Founder of Big Canteen, Big Kitchen and Big Juiceee). The Memorandum of Understanding (MoU), which was signed earlier today would inaugurate a state-of-the-art innovative new concept in the events and catering space, where popular fast food menus, such as Liang Sandwich Bar and Teochew Chendul would be available to guests in various corporate events or private functions. Only through Big Onion Caterer, these popular selection of food & beverages will be offered exclusively in the their catering menu with an upgrade in creative presentation, quality and taste.

Food served during the press conference, prepared by Big Onion Food Caterer

Liang Foo Kuan, Managing Director of Big Onion Food Caterer Sdn Bhd said, “During the tough economic times, we are introducing new and innovative food offerings to our target customers as well as expanding our customer reach through the smart partnerships we have with Liang Sandwich Bar & Penang Chendul. It is also an ideal way that we promote reputable Malaysian food & delicacies to locals, especially to foreign expats in various events. Based on the menu collaborations we have with our partners, Big Onion is poised to take these traditional foods to be transformed into something more niche and refined, such as serving it cocktail or canapé style.”

Liang Foo Kuan (MD of Big Onion Food Caterer)

As a top notch professional food caterer, Big Onion pays careful attention to details, besides offering delectable and hygienic HALAL food, and this has resulted in the company garnering many commendations from its happy clientele. Big Onion is also into the juice bar business and currently has 15 outlets at leading shopping malls nationwide.

Big Onion Food Caterer

Datuk Seri Garry Chua, President of MRCA said, “MRCA is certainly pleased to witness a tri-party agreement between 3 MRCA members, who have fully exploited the opportunities within the association and prosper from the business networking sessions within MRCA’s MIRF, which is a testament of the strength of its association. Moving forward, we are confident to see many more ventures like this one, as consumers are more selective, as the market escalates to be more competitive.”

Datuk Seri Garry Chua (President of MRCA)

The Liang Sandwich Bar is one of the leading fast food chain in China with over 12,800 outlets spanning across 300 cities in China, United States, Canada, United Kingdom, Europe, Asia including Malaysia, Indonesia, and Singapore, and Australia & New Zealand. In Malaysia, the outlets are in Selangor, Kuala Lumpur, Penang, Perak, Pahang, Melaka, Johor, Sabah and Sarawak.

Johson Yap (General Manager of Liang Associate Chains

Penang Chendul was founded more than 70 years ago, is an icononic presence in Georgetown. Founded by the late Tan Teik Fuang in 1936, the stall’s distinctive chendul flavors have become a gastronomic favorite and is among Penang’s most enduring tourist attractions. Today Penang Chendul continues to uphold its founder’s dream of taking chendul to the world.

Chuang Von Fah (CEO of Penang Chendul)