Groupshot after the official launch of Didian, Malaysia’s first B2B marketplace: (From left) Chow Nam Kit, Director of Didian Realtor Sdn Bhd, Ernest Towle, Assistant General Manager of StarProperty and Brian Wong, Chief Technology Officer of Didian Realtor Sdn Bhd.
New proptech firm Didian Realtor Sdn Bhd launched Malaysia’s first B2B property marketplace aimed at reinventing property sales. The platform, available in both web and mobile app versions, would help both property developers and real estate agents and negotiators to connect and drive the property sales of curated units at projects that are under construction or close to completion.
A total of nine projects by eight well known property developers launched on the system, offering a property inventory worth almost RM 1 billion in Gross Development Value (GDV) for agents and negotiators across Malaysia to sell. The launch came after a robust testing phase that saw 300 agents and negotiators successfully use the marketplace.
The Malaysian-made platform leverages a proprietary algorithm to power Malaysia’s first property marketplace and mobile app to improve agent-project matching. It considers variables such as location, skillset and expertise. The system also features digital booking, real-time data access, commissions status tracking and supports backend administrative processes, allowing agents and negotiators to focus on what they do best.
Ernest Towle, Assistant General Manager of StarProperty (left) and Chow Nam Kit, Director of Didian Realtor Sdn Bhd (right) during the launch gambit of Didian.
Didian Realtor Sdn Bhd also entered into a strategic collaboration with StarProperty, a part of The Star Media Group Berhad, that would see both parties work together on co-marketing the platform to both the real estate fraternity as well as property developers.
The collaboration with StarProperty would also enhance awareness of the Didian property marketplace amongst real estate professionals as well as catalyse interest from property developers. The strategic collaboration also sits alongside Didian’s mission to help real estate agents and negotiators to better manage their sales as well as their income to help meet their financial obligations.
Chow Nam Kit, Director of Didian Realtor Sdn Bhd, during his speech shared that one of Didian’s key features is that it offers real estate agents and negotiators a 7 days express commission scheme payable from the date the SPA and loan agreement is signed.
Developed in response to the needs of both property developers and the real estate fraternity, the system offers a comprehensive set of benefits. Through the platform, reputable property developers can tap into the sales potential of hundreds or even thousands of agents and negotiators nationwide to sell their properties.
For agents and negotiators, Didian offers a seven days express commission scheme payable from the date the SPA and Loan agreement is signed. Negotiators are also able to take part in selling projects by reputable developers regardless of their size and geographic area.