Published by Lavinesh @ 18/12/2019

Managing Director of BJC Foods (Malaysia) Sdn Bhd and Executive Director of Delfi Marketing Sdn Bhd Chester Chow launch the new flavours of TASTO and DOZO rice crackers

BJC Foods (Malaysia) Sdn. Bhd. (BJC Foods), a subsidiary of Berli Jucker Public Company Limited of Thailand, and manufacturer of popular snack brands such as Wise Cottage Fries and TASTO®, has recently launched three new exotic Asian flavors under TASTO Potato Chips and DOZO, the No. 1 brand of Crispy Rice Crackers in Thailand, which the company believes will delight the taste buds of local snack food consumers and take the Malaysian market by storm.   

TASTO Potato Chips is gearing itself to target the young (and young at heart) with fun, challenging and adventurous experience. Thus, the excitingly new flavors released by the company features exotic tastes from three of Asia’s popular delicacies that are also a favorite with the locals. They are the 3 Flavors Fish, Curry Crab and Seaweed with Korean Sauce.   

Managing Director of BJC Foods (Malaysia) Sdn Bhd Mr Phillip Leong gave the opening speech during the launch

The TASTO 3 Flavors Fish is based on a delicious local delicacy known as “Ikan Masak Tiga Rasa”. As its name suggest, the three main flavors that forms this tantalizing dish are Sweet, Sour and Spicy.  BJC has carefully combined these tastes to ensure a balanced and unique combination that creates an amazing fusion taste to delight snack food fans. 

The TASTO Curry Crab flavored potato chips, on the other hand, offers curry crab lovers with the opportunity to obtain the same great taste as the sought-after dish that features delicious crab meat enveloped in tasty dry curry, all in one perfectly packaged crispy potato chips.  

Leveraging on the growing influence of Korean culture led by the “K-Pop” phenomenon and to capture the new generation of consumers who fancy Korean food, the TASTO Seaweed with Korean Sauce flavored potato chips will be a welcome addition to placate their taste buds and also serve as a must-have starters in many Korean diners.  

These new flavors are made available with TASTO’s thinly sliced crispy potato chips with “V-Cut”, the process that gives the V-shaped wave formation on the chip that are designed to maximize delivery of the flavors and ensure that “snackers” gets the most out of each bite.

The team from BJC Foods and Delphi Marketing during the launch of TASTO's new flavours and the DOZO rice crackers

Apart from the TASTO potato chips, BJC’s new crispy rice cracker, DOZO, is targeted for the active kids, as well as mums, who needs the energy to keep pace with their energetic young ones or to manage hectic household tasks. 

DOZO crispy rice cracker is made with superior quality Japanese rice and comes with a variety of flavor options such as Original, Corn Cheese and Japanese Seaweed.  

These nutritious rice crackers are oven-baked to offer consumers a healthy snack and crafted to an ideal size that allows it to be easily carried along and munched, whenever it is needed to boost energy levels or comfort a growling stomach.

TASTO’s new flavors of potato chips are now available at all small and large retail outlets and convenience stores across Malaysia, while the DOZO rice crackers are made available at selected outlets.