The leading e-commerce platform in Southeast Asia and Taiwan, Shopee achieves another record-breaking performance with 80 million items sold at its Shopee 12.12 Birthday Sale. Over 80 million visits were recorded in 24 hours as users from across the region shopped from millions of deals on 12 December. In Malaysia, over 600,000 items were sold within the first hour. Homegrown products by local micro-businesses and entrepreneurs under the Buy Malaysian campaign page also saw an uplift of over 70% in orders on 12 December 2019.
Regional Managing Director Shopee, Ian Ho said, “The strong results from our 12.12 Birthday Sale shows that people trust in Shopee to deliver the best online shopping experience. It is also a sign that Shopee is doing things right when it comes to our product assortment, services, and customer experience. Shopee has become the go-to, everyday shopping app for everyone in the region, and we are committed to making e-commerce simple and accessible for all.”
The success of the Shopee 12.12 Birthday Sale also showcases increasing confidence in online shopping in the region. Users outside capital cities are also increasingly going online to sell or buy products they previously never had access to. There was an increase in orders from outside major cities across the region compared to last year. In Malaysia, various areas within Kedah, Pahang, Kelantan, Sabah and Terengganu experienced significant shopping activity. Some of the top-selling products include motorcycle oil filters, car air fresheners, and headscarves.
Ho concluded, “The Shopee 12.12 Birthday Sale marks the end of an outstanding 2019. We have achieved so much in the past year but what stands out the most is the unwavering support we have received from our users, sellers, brands and partners. As we look ahead to 2020, we will continuously elevate the Shopee experience and unlock the full potential of e-commerce for all.”