Published by Lavinesh @ 23/12/2019

Group Photo between the Management of Malaysia Airlines and Sunway Malls

Sunway Pals announced the first strategic partnership with Malaysia Airlines’ frequent flyer program, Enrich, to benefit avid members through points exchange collaboration.

Amiroel Yussof, Head of Enrich and Loyalty announces a new partnership with Sunway Pals

The conversion initiative will allow members of both programs to put their Enrich Miles or Sunway Pals Points for an expanding array of rewards, and hence getting more value from their program. With the collaboration, Enrich, members will be able to use their miles at Sunway’s establishments and Sunway Pals members will be able to use their points to redeem for travel and lifestyle rewards.

Adam Ham, CEO of GCMA at the Sunway Pals - Enrich Partnership Announcement

Sunway Group Executive Vice President of President’s Office Evan Cheah said, “With the Visit Malaysia Year 2020 around the corner, inbound and domestic travelers will be able to optimize their reward options exponentially. Sunway Pals members can now convert their points for Enrich Miles and redeem for flights on Malaysia Airlines, Firefly, MASwings, oneworld alliance airlines, partner airlines and for other Enrich lifestyle rewards. Meanwhile Enrich members can convert their miles to Sunway Pals Points and shop at Sunway’s malls with over 1,000 merchants, play in Sunway’s theme parks, stay in Sunway’s hotels and seek health screening in Sunway’s medical centers. The partnership will strengthen loyalty for both Sunway Pals and Enrich members whilst enhancing the overall customer experience.”

According to Malaysia Airlines Group Chief Marketing and Customer Experience Officer Lau Yin May, “This partnership with Sunway Pals loyalty program provides our Enrich members more choices in how to spend their accumulated miles beyond travel-based redemptions with the option of shopping at the partner merchants under the Sunway banner. This partnership also further cements Malaysia Airlines’ larger goal of Fly Malaysia, the campaign that we aim to share the beauty of Malaysia in its culture, nature and people. Fly Malaysia also aims to promote travel by leveraging on creating a uniquely Malaysian travel experience for the travelers.”

Winners of Lucky Draw held during the Media Event

The launch event of the Enrich & Sunway Pals partnership was held at Sunway Pyramid, which saw special rewards for new members who signed up for either of the loyalty programs. Enrich and Sunway will embark on more joint promotions in the future aimed at strengthening customer loyalty whilst enhancing the overall member experience.

Amiroel Yussof, Head of Enrich and Loyalty announces a new partnership with Sunway Pals