Published by Idan Ma'at @ 07/01/2020

Julie’s Love Letters has recently launched the “What’s Your Love Letter” campaign in conjunction to the upcoming celebration of the Lunar New Year 2020. The theme for this year is “Your Festive Indulgence” signifies the importance of selecting the right delicacies to spread your happiness, luck and positivity to others. This is the fifth year of Julie’s “What’s Your Love Letter” campaign. The responses over the years for this event has been overwhelming and thus, Julie’s Biscuits is continuing their tradition of encouraging people to share their love through words.

Julie’s Love Letters are not only the perfect gift but also a festive snack that everyone loves. Bridge the different generations together with these tasty delicacies, as we gather around to indulge in the happiness of this festive season. This year, many celebrities and social media influencers shared their beautiful memories of Julie’s Love Letters on social media. This best reflected how our Julie’s Love Letters is a Malaysian’s favourite for the past few generations. A traditional delicacy enjoyed in an unconventional way, Julie’s Love Letters is fun snack for people of all ages during the Chinese New Year.

As an appreciation to the public for their unwavering support towards Julie’s Love Letter, they will be holding promotional roadshows around Malaysia to deliver their blessings to everyone. From January 3 to 5, Julie’s will be launching its “Your Festive Indulgence” CNY roadshows in IOI Mall Puchong. Get a free “Good Fortune” tableware with the purchase of 3 tins of Julie’s Love Letters or Cocoro in a single receipt. Promotion is available at 12pm during the weekends from January 4 to 19, while stocks last. Free Wafers Cheesy Duo Cream Filled Wafer Cube 30g in the limited CNY Julie's Love Letters tin! The “Good Fortune” tableware is only available at the promotional roadshow in various cities in Malaysia, limited to 128 sets, on a first come first served basis till stock lasts.

Additionally, Shopee is bringing Julie’s exclusive limited-edition Chinese New Year-themed hampers to the roadshow at IOI Mall Puchong from January 3 to 5. Get your hands on these special hampers that feature an assortment of tasty biscuits as well as bestsellers Chocolate and Strawberry Julie’s Love Letters. Priced at only RM50 and only available at the roadshow.