Mr. Jing Shuiqing, Vice President & Deputy Editor-in-Chief of China Intercontinental Communication Center along with Chef Alvin Leung, Chef Eric Chong, Ms. Anne Chan, Chief Operating Officer of CJ E&M, Mr. Lenny Leong, Astro SAVP of Acquisition & Distribution and Mr. Michael Jung, Managing Director of CJ E&M was present.
“Silk Road Delicacies: Rice Unearthed”, a culinary documentary that travels around different parts of Asia to discover the Chinese roots in other Asian cuisines is back. The launch of the series was officiated by Mr. Jing Shuiqing, Vice President & Deputy Editor-in-Chief of China Intercontinental Communication Center at Kuala Lumpur Convention Centre (KLCC) recently.
Hosted by Michelin-starred restaurant owner, Chef Alvin Leung and the first winner of Master Canada, Chef Eric Chong, together they delved into the history, tradition and technology of the cultivation of rice for inspiration in their gastronomic creations and bringing Chinese culinary traditions to a new level.
Directed by the famous Kabir Bhatia and Malaysian production team, audience will get to watch Alvin with his brass and eccentric personality and his charismatic millennial apprentice Eric Chong travelled to seven stunning cities in China, the bustling Bangkok, Thailand, the exotic wilds of Sarawak, Malaysia and the ultra-modern metropolis Dubai, U.A.E. to discover the stories behind the tiny grain of rice, bringing cultures together and meeting memorable characters along the way. There is also a cook off between Alvin and Eric in every episode.
Well known simply by his moniker “The Demon Chef”, Alvin Leung is no stranger to creating dishes inspired by Cantonese fare and he is also a pivotal figure in Hong Kong’s culinary landscape. Alvin once said, “Inspirations come from everywhere through the five senses – see, hear, taste, touch and smell and we have to be innovative”.
Rice fields in Sarawak, Malaysia.
Meanwhile Eric Chong, the first winner of MasterChef Canada, restaurant owner and Oakville native is making his spot on the food scene. The journey of Eric and Alvin’s collaboration started on the set of Canada’s MasterChef, where he gained the attention of Chef Alvin Leung. Alvin invited Eric to Hong Kong to work in his three Michelin-starred restaurant Bo Innovation and together they opened R&D (Rebel & Demon) Restaurant in Toronto.
The series is also set to broadcast on tvN Asia and other platforms in over 15 countries and regions including South Korea, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Middle East. The series also will further reach out to a wider audience via “USILK”, a time block covering over 40 countries and regions globally in various languages.
Chef Eric Chong and Chef Alvin Leung
“Silk Road Delicacies: Rice Unearthed” is a coproduction between CJ E&M with China Intercontinental Communication Center (CICC) that explores China’s Belt and Road initiative by tracing how rice is produced and transported between China and Malaysia, Thailand and The United Arab Emirates.
Also present at the launch were Chef Alvin Leung, Chef Eric Chong, Ms. Anne Chan, Chief Operating Officer of CJ E&M, Mr. Lenny Leong, Astro SAVP of Acquisition & Distribution and Mr. Michael Jung, Managing Director of CJ E&M.