CIMB Group Holdings Berhad (“CIMB” or “the Group”) has signed a sponsorship agreement with the Malaysian Football League (“MFL”) as Title Sponsor of the Liga Super Malaysia, the nation’s premier football league, and Piala Sumbangsih. The league’s official name “CIMB Liga Super Malaysia” was unveiled at a launch ceremony, attended by top representatives from both CIMB and MFL. CIMB Bank is also the Official Bank for Liga Malaysia, which includes Liga Super Malaysia, Liga Premier Malaysia, Piala FA, Piala Malaysia and Piala Sumbangsih.
This is the first time that CIMB is sponsoring a national league, and the Group is committed to elevate the experience for Malaysian football’s 20 million fans, particularly its customers.
The sponsorship was unveiled at the launch ceremony by Tengku Zafrul, Datuk Haji Hamidin Haji Mohd Amin, President of Malaysian Football League, Gurdip Singh Sidhu, Group Chief Strategy and Design Officer of CIMB Group and Dato’ Ab Ghani Hassan, Acting CEO of Malaysian Football League.
CIMB is no stranger to the local sporting scene, having supported world-class Malaysian athletes such as Malaysia’s star cyclist, Pocket Rocketman Azizulhasni Awang and, in the past, Datuk Nicol David, former world’s number one squash legend, to shine on the global sporting stage. Similarly, in football, CIMB has also actively developed aspiring footballers at grassroots level through its corporate social responsibility arm, CIMB Foundation (“the Foundation”), for more than a decade. The Foundation’s support of junior football academies has helped nurture young talent, quite a few of whom have made it to the professional level. These include Mohd Hadin Azman (Kedah), R. Kogileswaran (U22 Malaysia & PJ City FC), Muhammad Alif Safwan (Kuala Lumpur) and R. Dinesh (U22 Malaysia & Pahang FC).
Tengku Dato’ Sri Zafrul Aziz, Group CEO of CIMB Group, said, “CIMB is pleased to work with MFL to create a new and exciting fan experience for the CIMB Liga Super Malaysia. With a 20-million fan base, football is not only the most popular national sport, but also strategic in terms of the opportunities to engage with Malaysians who love football. There is also nothing quite like football to unite Malaysians across all races and social backgrounds. Equally exciting is the chance to reward CIMB customers, who are in for a treat based on various deals and fan-engagement initiatives related to CIMB Liga Super Malaysia.”
Datuk Haji Hamidian, MFL President, said, “MFL is delighted and welcomes CIMB Bank as our new partner in Liga Malaysia. To have CIMB Bank, one of ASEAN & Malaysia’s fastest-growing bank, take a bold step to be the Title Sponsor in its maiden foray into our national league, epitomizes their ambition in achieving targets under their Forward23 blueprint.”
CIMB customers and credit card holders are eligible for, among others, special discounts on tickets and other privileges that will be announced in due course. The CIMB Liga Super Malaysia’s presence will also amplified through various fan-engagement initiatives like soccer clinics and meet-and-greet events with star players.
The curtain-raiser of the Liga Malaysia 2020 season will kick off on 28 February at Sultan Ibrahim Larkin Stadium with the CIMB Piala Sumbangsih.
Tickets sales for the CIMB Liga Super Malaysia 2020 will start nearer to kick off date and can be purchased in person at the stadium or online at tickethotline.com.my.