2nd from the left, Dato' Musa Yusof, Director General Tourism Malaysia, 3rd from the left, Dato' Dr. Noor Zari Hamat, MOTAC Secretary General, 6th from the left, Philip See, CEO of Firefly
Firefly Airlines together with Tourism Malaysia celebrated the launch of the Visit Malaysia Year (VMY) 2020 campaign recently in February 2020 together, along with the support of the Ministry of Tourism, Arts and Culture. Former MOTAC Minister, YB. Datuk Mohamaddin bin Ketapi; MOTAC Secretary-General, Dato 'Dr. Noor Zari Hamat; Director-General of Tourism Malaysia, Datuk Musa Yusof; and Firefly CEO, Philip See were present to grace the auspicious occasion.
2nd from left, Dato' Musa Yusof, Director General Tourism Malaysia, 4th from left Dato' Dr. Noor Zari Hamat, MOTAC Secretary General and 5th from left Philip See, CEO of Firefly
Logos of “VMY 2020” will be showcased on all aircraft exteriors, interior overhead compartments and meal trays of several aircraft as well as various state’s tourism products. The interior of the aircraft has a vibrant look and feel with images of Malaysian food, culture, beaches, ecotourism, art, and atmosphere. The aesthetic artwork for this campaign is expected to provide visibility of the VMY 2020 and promote Malaysia to the domestic and ASEAN markets.
Visit Malaysia 2020 logo on a Firefly aircraft
In conjunction with the VMY 2020 campaign, Firefly will be offering several new and exciting “Firefly Discovery” packages to domestic destinations across Malaysia throughout the year 2020. Phillip See, CEO of Firefly said, “We are pleased to be part of another milestone in the tourism industry, specifically with regards to Visit Malaysia Year 2020. Domestic travel is the new way of travel as many millennials and foodies prefer traveling locally to experience our national culture and diverse cuisine. We trust that with this launch, it will certainly help fulfill the government’s agenda to stimulate growth in tourist visits through tourism.”.
Firefly Branding Manager, Khoo Sian Chun said “The inspiration behind Firefly’s Discovery campaign is speed, energy, curiosity, and adventure, while Tourism Malaysia’s VM2020 promotes friendliness, color, beauty, and nature, to reflect the country’s diverse local culture. When putting together the different logos and elements, we have to ensure that it conveys the same message, that is, to discover the undiscovered of Malaysia.”.
Visit Malaysia 2020 Logo