Malaysia Top MUA Group photo
Building rapport and achieving prominence in the beauty industry is a challenge for just about any cosmetic product, especially in Malaysia. Award-winning Alha Alfa Cosmetics has been operating in the beauty industry for 5 years now and has become the talk of the town when it comes to local cosmetic brands. Founder, Dato’ Alha Alfa Amat in collaboration with VC Media & Consultancy Sdn Bhd launched a reality TV program entitled Malaysia Top Makeup Artist (MUA) that broadcasts on Astro Ria every Saturday. The purpose and objective of the show is to render a healthy competition among makeup artists that are looking to strive in the beauty industry and to manifest the professionalism Malaysia’s makeup artists have to offer.
Dato’ Alha Alfa Amat, founder of Alha Alfa Cosmetics
The participants that were to compete in the program were selected by a panel of judges, based on a one-minute makeup video using Alha Alfa cosmetics they had to send in. This program conceptually allocates different themes that will be presented to the participants in each episode and they will have to create make-up looks based on the given theme. A total of RM 50,000 is designated as cash prizes for the winner and runner ups as well as consolation prizes. The season finale will feature the Top 4 contestants in a rival to win the title of Malaysia’s Top MUA. Episode one of the reality program aired on 15th February, on Astro Ria. Malaysia Top MUA will also be streamed on YouTube, in case you’ve missed it.
Malaysia Top MUA Group Photo 2
Alha Alfa cosmetics was established in 2015, they began their business selling contact lenses and later decided to jump into the beauty industry business instead. Founder Dato’ Alha Alfa Amat creates and evaluates every one of his products ensuring his cosmetics are top-notch. Alha Alfa cosmetics prevailed in the industry by launching outlets in Malaysia, such as in Jakel Mall, IOI Mall, Setapak Central, Bangi, and Shah Alam. They have taken Indonesia by storm in early 2020, aspiring to triumph Indonesia’s cosmetic industry.
Malaysia Top MUA cake cutting ceremony with Syamsul Amry, Operation Director of Alha Alfa, Elfa Alfa, Managing Director of Alha Alfa, Dato’ Alha Alfa Amat, founder of Alha Alfa Cosmetics