Ben & Bella movie poster
NESCAFÉ Blend & Brew has embarked on its first-ever partnership with Media Prima Berhad to present a television show in which its products play a significant role in the brand-new boy-meets-girl comedy mini-series, Ben & Bella. NESCAFÉ highlights #bangkitkansemangatpagi, the ‘get ready’ spirit of achieving positive transformation, in its consumers through this piece of content.
The Ben & Bella series consists of 5 10-minute episodes starring Malaysian singer and actor, Alvin Chong, who is recognized from the reality TV show Astro Star Quest (ASQ) and the movie 3 Brothers, together with Hannah Delisha, a Singaporean singer and actor known for her singles "Anugerah" and "Esok Masih Ada" as well as her YouTube covers and brand ambassador for the Huawei Nova series. Datin Umie Aida plays Bella’s mentor Puan Zulina while Yusuf Bahrin plays Bella’s overprotective colleague Johan. The series follows the tale of two young, ambitious interior designers from two different firms as they navigate work, life, and love against the backdrop of a creative co-working space. Confronted by their differences – and their past, they must overcome those challenges as they set out to achieve their business goals and a shot at love.
Othman Chraibi, Business Executive Officer of NESCAFÉ, Nestlé (Malaysia) Berhad said, “We are passionate about inspiring positive transformation. By telling the story of Ben & Bella, we want to showcase those moments of positive transformation where the characters get ready to seize the opportunities ahead of them, to achieve the best for themselves and the ones they love. It is in these pivotal ‘get ready’ moments that NESCAFÉ Blend & Brew brings out the best in them.”
Ben & Bella will air on TV3 and TV3 Youtube channel simultaneously for five Mondays at 9.50 pm beginning 23rd March until 20th April 2020.