IDC ASIA/PACIFIC NAMED CANON AS THE NO.1 INKJET & LASER PRINTER BRAND IN MALAYSIA FOR 24 AND 5 CONSECUTIVE YEARS RESPECTIVELY

Published by Lavinesh @ 09/04/2020

Canon's Inkjet & Laser printers

Canon Marketing (Malaysia) Sdn. Bhd (Canon) has been named the No.1 Inkjet Printer brand for 24 consecutive years and Laser Printer brand for 5 consecutive years in Malaysia by the global research firm, IDC.

Despite having a vast number of competitors with new technologies and constantly changing marketing dynamics, Canon has proven that it is the most reliable brand and has become the go-to option for Malaysia. Canon’s dedication to producing reliable and comprehensive products that help businesses and home users to boost productivity has definitely paid off.

The result is based on findings from IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker 2019Q4 which provides an in-depth analysis of the printer industry across 13 countries in the Asia Pacific (excluding Japan).

Sandy Lee, Head of Consumer System Products Division at Canon Marketing Malaysia, said, “We are proud to continue receiving strong support from our customers, including small and medium enterprises, and to remain as the market leader in both the Inkjet Printer space and Laser Printer space for 24 consecutive years and 5 consecutive years respectively. It is certainly not an easy feat, especially in the highly competitive industry,”