CANON AND TAYLORS EDUCATION GROUP DONATES ITEMS OF NECESSITY TO B40 FAMILIES IN COVID-19 RED ZONES

Published by Lavinesh @ 14/04/2020

Canon Marketing Malaysia Sdn. Bhd. and Taylor’s Education Group donated items of necessity to 45 families

The Movement Control Order (MCO) has affected the lives of many. While some families are readily equipped to cope with it, many B40 families are struggling to make ends meet with the potential loss of their income. In response to that, Canon Marketing Malaysia Sdn. Bhd. has partnered with Taylor’s Education Group to deploy an emotional wellbeing module that aims to help B40 children cope with the sudden change by using an expressive arts module.

Children that participated were instructed to use items found in their home to construct a face that resembles their current emotion.

Children that participated were instructed to use items found in their home to construct a face that resembles their current emotion. The completed projects were submitted for a Facebook contest. Together, the two organizations donated items of necessity to 45 families from the Program Perumahan Rakyat (PPR), or People’s Housing Project in the Lembah Pantai area, which has been identified as one of the COVID-19 ‘red zones’.

emotional wellbeing module that aims to help B40 children cope with the sudden change by using an expressive arts module

Andrew Koh, President & CEO of Canon Marketing Malaysia, said, “Our hearts go out to these children during this challenging time. We are aware of their predicament as their parents are badly affected by this MCO because most of them are running small businesses,”

Aside from helping the community, Canon believes in using photos to tell a story; together with Taylor’s encouragement for healthy expressions of emotions, hopefully, these vulnerable children can cope better through this change.

Donations to families in the COVID-19 ‘red zones’.