Key opinion leaders (KOLs)
Maxis has commenced a new campaign, #KitaSapotKita, intending to unite Malaysians despite the Movement Control Order (MCO). In association with top key opinion leaders (KOLs) and business opinion leaders (BOLs), Maxis has co-created hundreds of videos and articles featuring constructive tips and hacks on how to stay in business as well and other business-related content. It also features original entertainment and PSA videos to raise awareness of the importance of staying home and staying connected.
Tai Kam Leong, Head of Brand & Marketing of Maxis, said that “The idea behind our #KitaSapotKita campaign is evident in its name – to call on the nation to inspire one another positively in our own ways. Our collective perseverance and innovation, enabled by technology and connectivity, means a better tomorrow is forthcoming. While we stay home and stay connected, it is truly imperative that #KitaSapotKita,”
Catch Amyra Rosli, Ayda Jebat, Sweet Qismina, and Fatin Afeefa’s PSA social video, ‘Hadapinya Bersama – Duduk Di Rumah, Kekal Berhubung,’ and sing along to Ayda Jebat’s hilarious music video parody, ‘Duduk Diam Diam,’ where she plays, Mak Cik Kiah, Tok Abah, Sis Popo, and Diva AJ, raise awareness as to why it’s essential to Stay Home, Stay Connected with Maxis.
The #KitaSapotKita daily Livestream sessions feature popular online influencers – Alyssa Dezek, Fatin Afeefa, Sazzy Falak, Nana Sheme, Leona and Along Cham to keep Malaysians at home entertained during the MCO.
Apart from that, Kaka Azraff, Aizat Amdan, De Fam, Bunga Isme, Sweet Qismina, Nana Mahazan, and Nabila Razali will be posting entertaining Public Service Announcements (PSA) shout-out videos on their respective Instagram channels.
Business opinion leaders (BOLs)
Hear from prominent entrepreneurs like Benjamin Yong of The BIG Group, Christy Ng of Christy Ng Shoes, Dahlia Nadirah of SO.LEK Cosmetics, Roen Cian franchise owner of Gong Cha, Dato' George Lim, Persatuan Usahawan Muda Malaysia (PUMM) National Vice President cum Sabah State Chairman, and Andrew Ngo of Stone & Co. Benefit from the wisdom of brands such as Bata, Hai-O, Haruka Bakery, Kumon, Kuvings, Lim Tayar, Neubodi, Tupperware, and Xixili, as well as regular entrepreneurs, as they share their relatable experiences and struggles to keep their enterprises afloat.
#KitaSapotKita provides various ways that businesses can stay connected through video and editorial content, enabling businesses to spark ideas and adapt throughout the MCO period.
Catch the Livestreams and video contents on the channels below.