NABIL AHMAD & AL-IKHSAN JOINTLY LAUNCH 'AL CULTURE' FEATURING 14 MALAYSIAN STATES DESIGNS, PROMOTING DOMESTIC TOURISM & CULTURE

Published by Kevin Chong @ 17/07/2020

Anwar Mamtaj - Head of Brands Business Development for Al-Ikhsan, Vach Pillutla, CEO of Al-Ikhsan Sports, and Nabil Ahmad at the launch of AL Culture

Al-Ikhsan Sports launched their new line of lifestyle fashion brand called AL Culture, under its house brand Active Lifestyle (AL). Local celebrity and influencer Nabil Ahmad made a special appearance during the launch of AL Culture, which is inspired by the domestic tourism and culture. 

Vach Pillutla, CEO of Al-Ikhsan Sports, Anwar Mamtaj - Head of Brands Business Development for Al-ikhsan, and Nabil Ahmad showcasing their new graphic tees

The first collection of AL Culture, "The State Collection," consists of 14 designs representing different states in Malaysia (including Sabah and Sarawak). Each t-shirt incorporates the states' unique heritage like the Wayang Kulit from Kelantan, Kuda Kepang from Johor, Beca from Melaka, and more, as well as famous Malay proverbs. 

The AL Culture collection

Vach Pillutla, CEO of Al-Ikhsan Sports Sdn Bhd, said, "We are proud to launch AL Culture, a lifestyle fashion brand under AL. The 14 urban designs represent each state's heritage and culture. Our customers can wear it with pride; hence our tagline for this collection is 'Negeriku, Kebanggaanku.' 

The state collection comes in 3 colors - black, white, and blue, retailing at RM39-RM49 for Adults, and RM29 for Kids. 

Nabil Ahmad posing with his AL Culture outfit

Adam Ham, CEO of GCMA and Anwar Mamtaj - Head of Brands Business Development for Al-ikhsan