The Reset Tourism Initiative
The Covid-19 pandemic has brought upon severe impacts on service and business industries on a global scale, and the tourism industry is undeniably one of the most affected. At least 3 hotels in Selangor has ceased operations while some others have chosen to put their operations on hold. Only 40% of occupancy rates are expected by the remaining hotels that will have to brace operating without profits until the end of the year.
The Selangor State Government responded to the matter by offered RM2 million worth of tourism vouchers and incentives towards hotels, theme parks, homestays, and more as an effort to rebuild the tourism industry. These subsidies were part of Dato' Seri Amirudin Shari, Menteri Besar Selangor's announcement on the State’s 2020 Economic Recovery Plan with a massive tag amounting RM 55.85 billion. The Third Phase to the Economic Package includes three major components; food security, economic sustainability, and capacity building, that are aimed to mitigate the challenges caused by the pandemic.
Economic Recovery Plan 2020 for the state of Selangor
“The Selangor State Government has agreed to offer a tourism voucher subsidy worth RM 2 million to be of use at hotel premises, theme parks, and licensed homestays registered with Selangor’s local authority. The State Government has also agreed to approve a one-off special incentive of RM 1,000 to tourist guides, homestay operators, and Selangor Community Hosts, with a total allocation of RM 600,000”, said Dato’ Seri Amirudin Shari.
The Selangor State Government, through its official Tourism Promotion Board, Tourism Selangor, is implementing the 'Reset Tourism' vision and notion which includes the execution of the Domestic Tourism Campaign, "Pusing Selangor Dulu" which emphasizes on the domestic market.
Azrul Shah Mohamad, General Manager of Tourism Selangor mentioned, “Tourism Selangor’s Domestic Tourism Campaign, “Pusing Selangor Dulu” has started to become an eye-opener and has by far received positive reactions from the public. Aided by the many initiatives undertaken by Tourism Selangor, the Campaign is hoped to bring forth a significant impact on the economic growth of the State’s tourism industry,”