Manila, Philippines, August 21, 2020 – EMAS Fintech Inc CS201953873 (EFI) today announced the opening of its first Regional Support Centre in Malaysia to support its expansion and capitalise on the full potential of investment trading in the region.
Jason Kellady, Chief Executive Officer of Emas Fintech Inc
Located in Malaysia, the EFI South East Asia (SEA) Regional Support Centre will support and offer the benefits of EFI’s cross-industry digital investment trading platform to regional investors. The centre will assist to integrate and aggregate investments, right size portfolios, provide access to wider industry data, apply predictive analytics to generate insights which can improve investment performance and productivity.
Logo, Emas Fintech Inc.
EFI chief executive officer Jason Kellady said, “This regional support centre is the first of six planned regional support centres. It represents the first phase of our business plan. In the next 24 months, we will gradually expand and increase our presence from South East Asia to East Asia, South Asia, Europe, Oceania and North America with an aim of 20 countries,” he said. These countries include Indonesia, Malaysia, Singapore, Thailand and Vietnam in South East Asia; Mainland China, Hong Kong, Japan, South Korea and Taiwan, in East Asia; India in South Asia; Austria, Denmark, France, Greece and Switzerland in Europe; Australia in Oceania; and Canada in North America.
He said Malaysia is a suitable host to support its expansion plans. “We have evaluated different countries and decided to house our first regional support centre in Malaysia. We have started our talent acquisition programme,” said Kellady.
“We plan to recruit a core team of 15 to 30 specialists and account managers, then gradually expand to cope with demand from our subscribers,” he explained. “Malaysia has an abundance of qualified talent that is used to dealing with a multi-lingual, multi-cultural environment. We are capitalising on this advantage, which owes to this nation’s history of being the crossroad of global trade,” he said during the unveiling of EFI’s first Regional Support Centre on August 21, 2020 to EFI supporters and community.
He added EFI has started implementing plans to apply for regulatory approval at every market that it intends to pursue. “Despite the Covid-19 pandemic, we think the opportunities in the digital currency or eFiat market is growing. It was valued at USD1.03 billion last year and we agree with projections that it will exceed USD1.40 billion in five years, growing at a CAGR of 5 per cent to 8 per cent during this period,” he said. “The shifts in global markets must be carefully scrutinised, monitored and we have assigned this task to our regional support centre.”
With regulatory approval in hand, EFI intends to aggregate like-minded investors to benefit from its unique trading methodology, optimised to generate small but consistent interests. “Our proprietary Intelligent Calculation System or ICS will guide investors venturing to tap the global Fiat Currency. Our aggregation model will hopefully enable EFI to deliver responsible and sustainable returns for every investor.”
“We are expediting our plans to seek approval from regulators in three countries: Malaysia, Japan and Vietnam, and expect to be operational by the end of this year. In the meantime, we need to recruit and train adequate talent to support our ambitions,” said Kellady, a 10-year banking and capitals markets veteran, who himself is multi-lingual and fluent in Mandarin and English.
EFI is ready to comply and meet regulatory criteria and has enacted its Disaster Recovery Plan due to the Covid-19 pandemic. “The safety of our employees is paramount. We have proactively been monitoring the spread of the Covid-19 pandemic and applaud tough measures adopted by the Malaysian Government. We are confident Malaysia will have a shorter recovery period. In the meantime, we have curtailed our employees from travelling and taking necessary precautionary measures to protect our clients, employees and stakeholders involved in our operations.”
“We have been working remotely to implement our plans. This is the best time to explore and invest in infrastructure and talent, especially in Malaysia, as costs are lower than average, and the job market is on our side. We are continuing our operations while taking necessary steps to minimise the contagion risks of this outbreak. As such, we wish to assure everyone that we will continue to abide by established procedures like social distancing and implement additional measures as deemed necessary. EFI is contributing to keep our communities safe and help break the chain of infection for Covid-19.”