US HIGHBUSH BLUEBERRY COUNCIL LAUNCHES THE “YOUR BERRY BEST FRIEND” CAMPAIGN WITH DATO’ FAZLEY YAAKOB TO CELEBRATE THE BLUEBERRY SEASON

Published by Kevin Chong @ 14/09/2020

Retna Malar - Malaysian Representative for US Highbush Blueberry Council and Managing Director, All About Fresh Produce, Chef Dato’ Fazley Yaakob, William Verzani - U.S. Embassy Agriculture Attache, Foreign Agriculture Service (FAS), U.S. Department Of Agriculture and Rowena Ngumbang - Agricultural Marketing Specialist, FAS Office USDA, present sensational blueberry-based teatime treats that incorporated a blend of fresh, frozen and dried blueberries.

The US Highbush Blueberry Council launched the “Your Berry Best Friend” campaign as they celebrate another season of these delicious fruits. This antioxidant-rich superfruit is proven to promote heart health, prevent cancer, and boost immunity. With just 80 calories per serving, the health advantages of blueberries are almost endless. They are packed with fiber that reduces the risk of heart disease and adds bulk to your diet; Vitamin C that promotes growth and development of tissues as well as Vitamin K that improves bone metabolism and regulates blood clotting amongst others.

US Highbush blueberries

Present at the event was the winner of Malaysia Celebrity Masterchef 2012, Chef Dato’ Fazley Yaakob. He masterfully crafted some buttery and flaky Blueberry Thyme Scones for a tea-time snack. Then, the highly fashionable and charismatic chef shared his insights on blueberries and how to best incorporate them in a variety of dishes.

Chef Dato’ Fazley presenting the freshly baked Blueberry Thyme Scones.

“Blueberries are packed with Vitamin C, Vitamin K, fiber and a tangy flavor that comes to life in our recipe for a summery blueberry crisp, be it sweet or savory, and that’s what I love about blueberries. They are delightfully versatile.

With its overall complex, tangy and sweet flavors, blueberries are the perfect superfood to pair with all types of dishes. Whether it is sweet, savory, citrusy, or spicy dishes blueberries are a great accompaniment. I often incorporate these little gems in my family’s diet due to their health properties and versatility – from breakfast treats to smoothies or on-the-go snacks to desserts,” said Chef Dato Fazley.

Chef Dato’ Fazley Yaakob proudly presents US Highbush Blueberry Council’s "Your Berry Best Friend"