Published by Kevin Chong @ 18/09/2020

Raymond Woo (Head of Marketing) of Aladdin Group, Eizaz Azhar (CEO of Aladdin Group) and Prof Dr. Irwandi Jaswir (Director of Halal Affairs Aladdin Group) at the press conference of the launch of Aladdin Groups latest initiatives

Aladdin Group has announced its return to the market as a tech company, focusing on the Halal and Muslim-Friendly landscape after a corporate restructuring, and the appointing of its new Director of Halal Affairs, Prof. Dr. Irwandi Jaswir. Aladdin Group’s approach to the industry leverages local Malaysian talents paired with digital teams in China as a strategic partner, specializing in e-commerce, artificial intelligence, and the recent trend of social commerce.

Group CEO Eizaz Azhar mentioned that Aladdin Group plans to establish a supply chain solution to over 40 countries, serving the Muslim consumer segment of an estimated 1.45 billion people and creating a powerful trade network, through the establishment of 40 domestic platforms, and one global platform. Their core focus is on the development of B2B, B2C, and O2O (online to offline) digital infrastructure for Malaysian SMEs, so that merchants can easily access new markets, and consumers have a wider selection of quality products and services, on a global scale via the Aladdin Group network.

“At the end of the day, at Aladdin, our consumers come first. While our products and services are of great importance, our core product remains. With a capable and dynamic management team augmented by a unique value proposition, we believe that participants in our platform will be able to grow on a truly global level,” said Eizaz.

YB Datuk Zahidi Zainul Abidin, Deputy Minister Of Communications And Multimedia, mentioned that the Halal and Muslim-Friendly industry has seen an unprecedented upwards trend in recent years, in both economic activity and social awareness. At an estimated global market size of USD 3 trillion per year, this sustained trajectory indicates that there is much value to be created and captured by Malaysian players, on a domestic and international scale.