Launch of the MILO® Activ-Go Plus Fibre. From left: Ng Su Yen, Business Executive Officer, MILO® Business Unit; Juan Aranols, Chief Executive Officer of Nestle Malaysia; Chew Soi Ping, Executive Director – Sales, Nestlé (Malaysia) Berhad; and Raja Nurmaria Murni Raja Nur Azmi, Consumer Marketing Manager – MILO®, Nestlé (Malaysia) Berhad.
The nutritious chocolate malt beverage, MILO®, reveals a new variant called the MILO® Activ-Go Plus Fibre that contains 2.5 times fiber compared to the regular MILO® Activ-Go powder. A recent National Health & Morbidity Survey shows that 9 out of 10 Malaysians do not consume sufficient fruits and vegetables, which are crucial sources of dietary fiber for a balanced diet and to maintain digestive health. MILO® Activ-Go Plus Fibre was formulated to address this problem by producing a wholesome beverage that fulfills 12% of the recommended daily dietary fiber intake in just one serving.
The added goodness makes MILO® Activ-Go Plus Fibre the perfect breakfast pairing for the whole family. Its unique combination of essential vitamins and minerals helps to release energy from the foods eaten. The MILO® Activ-Go Plus Fibre also meets the new Healthier Choice Logo criteria outlined by the Ministry of Health Malaysia, as it is lower in total sugars and fat in comparison to other malted powder drinks.
MILO® Activ-Go Plus Fibre
Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad, said, “With the added goodness of MILO® Activ-Go Plus Fibre, we want Malaysian families to get more out of the nutritious MILO® energy by offering an option that helps to further meet their daily fiber intake. In doing so, we hope to pass on the goodness of MILO® to our future generation of champions.”