World-renowned tea brand, Lipton, joined forces with Peace One Day to inspire the world to connect and make ‘Tea Time, Peace Time’ for the UN International Day of Peace - on 21 September 2020. Together, the organizations have created a global impact and seen the involvement of 11 countries in support of this call to action. Iconic clock towers and landmarks from Malaysia, Australia, United Arab Emirates, England, France, Belgium, Germany, Netherlands, Mexico, Guatemala, and Brazil, lit up with projections as they encourage the world to connect and make ‘Tea Time, Peace Time.’
In Kuala Lumpur, this call to action was projected to thousands over the weekend at Pavilion, Bukit Bintang. Malaysian actress - Janna Nick, and Miss Universe Malaysia 2011 - Deborah Henry, participated in the UN International Day of Peace by sharing to their followers a personal memory of a time they’ve made peace with someone and the positive impact it had on their lives.
“Peace One Day's goal is to raise awareness of #PeaceDay and manifest action, in turn decreasing violence around the world. This year, we aim to reach 4 billion people in 24-hours and have gladly partnered with Lipton to achieve this shared goal,” said Jeremy Gilley, Founder of Peace One Day.
Marc Schroeder, CEO Pepsi Lipton said: “This year’s Peace Day feels more significant than ever. We believe peace thrives when people connect and never has it been more important to take time to talk, listen, and share. We advocate that just 15 minutes of quality connection a day can make people feel happier and healthier. With tea time being a natural point of the day for people to come together, Lipton is on a mission to turn billions of tea drinking moments around the world into opportunities for peace time. Connection truly is a force and foundation for peace.”