Celebrating 70 Years of Goodness in Malaysia
The iconic choco-malty beverage, MILO®, celebrated 70 years of captivating the hearts of Malaysians (since 1950) in conjunction with the Merdeka – Malaysia Day season. Being a leader in sports development, and to reflect its 70-year journey, MILO® hosted a series of events and activities to commemorate this significant milestone. From July 2020 to 27 September 2020, MILO® held the “MILO® 70 Years of Goodness in 70 Days” contest, where more than 900 lucky participants won prizes worth over RM550,000.
“Together with Nestlé, MILO® has grown alongside the country, contributing to the growth of the nation and being an integral part of the community. We are proud of this legacy, which is proof of not only its goodness, but also the values of determination, resilience, courage, and the never-give-up spirit that it champions through sports. This year has been especially challenging for all of us, but these values have kept us going further,” said Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad.
Ng Su Yen, Business Executive Officer – MILO®, Nestlé (Malaysia) Berhad and Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad.
The second phase of its celebration was held from 2 September to 4 October where a convoy of MILO® trucks throughout the decades (from the 1950s to the current design) traveled around the country, passing on the goodness and spreading joy with the refreshing and energizing MILO® from the MILO® truck, free for all. MILO® is also inviting Malaysians to share their stories or fond memories of MILO® through My MILO® Story on HITZ, ERA, and MY FM. The most creative entries will stand a chance to win limited-edition vintage MILO® tins.
Log on to www.milo.com.my for stories that have shaped the history and goodness of MILO® over the past 70 years. Share your MILO® 70 Years in Malaysia experience on social media by using #MILO70Tahun.