Following the announcement by the Malaysian Association of Film Exhibitors (MAFE) to collectively suspend all cinema operations in Malaysia temporarily, Golden Screen Cinemas (GSC) will be closing its cinemas nationwide for the month of November 2020. The industry’s decision to suspend movie screenings and concessions operations at all locations is made in light of the recent implementation of the CMCO in some states across Malaysia, as well as the lack of content due to the postponement of major tentpole movies to 2021.
The Malaysian cinema industry being hit hard by the pandemic with a drop in admissions by almost 90% year-on-year. In the meantime, while GSC awaits to reopen in December 2020 or later, GSC has taken this opportunity to diversify its efforts into new and exciting ventures including private hall bookings movie screenings, gaming, e-commerce, branded merchandising, live performances, and dining at its restaurant and bar – Jin Gastrobar in Aurum Theatre.
“While these are distressing times for Malaysian cinemas, these closures are an opportune time for us to reorganise, strategize, and innovate, so that we can connect with our audiences, even from the comfort of their own homes. It is crucial for cinemas to be agile, adapting and diversifying in order to stay ahead of this new normal, and we can’t wait to introduce cinema-goers to all the new and exciting initiatives we have planned in the coming months. We may be navigating uncharted territories now, but I am confident that once we ride out these waves and eventually go back to normality, our cinemas will be back with a vengeance. We look forward to welcoming audiences back to the cinema when titles are released for the holiday season at year end,” said Ms. Koh Mei Lee, CEO, GSC.