ARFF – THE UNSUNG HEROES FEEDING THE POOR & HOMELESS DURING CMCO

Published by Kevin Chong @ 30/11/2020

President of ARFF, Dato' Mike Loh (second from left) with representatives of Kapital Kafe (Food Caterers)

The ASEAN Retail-Chains & Franchise Federation (ARFF) has effectively raised RM30,000 for its CSR Lunch Campaign to provide meals to those that are struggling during these trying times. These funds were sponsored by numerous retailers and entrepreneurs, many of which are ARFF members. Through the CSR Lunch Campaign, ARFF will be feeding people who have lost their jobs, the homeless, and even old folks' homes. Situated nearby Pudu Plaza (in front of KK Supermart), ARFF will be setting up a station serving 100 meals a day at noon from Monday to Friday.

ARFF has given special attention to the dietary restrictions of different ethnicities and races; thus, to make it consumable for everyone, all meals provided are vegetarian.  The CSR Lunch Campaign will take place for three months, and three months subsequently after, as they work towards raising more funds to increase the number of meals per day to 150/200 and so on forth. With more contribution towards the CSR Lunch Campaign, it allows ARFF to fill more empty stomachs per day. ARFF invites the rakyat to take part in the CSR Lunch Campaign and support the less fortunate; interested parties can donate a minimum of RM100 (1 months' worth of food), and any donation of physical food items are welcomed.

Do reach out to Corrine Chiew at +6012 323 8139 for donation related inquires. Monetary donations can be directly transferred to ASEAN Retail-Chains & Franchise Federation’s bank account - Public Bank Account No. 3158897309

RM30,000 funds raised