VANILLA MILLE CREPE LAUNCHES 25TH OUTLET AT BANDAR RIMBAYU & REVEALS POSSIBLE EXPANSION TO SINGAPORE AND EAST MALAYSIA

Published by Kevin Chong @ 11/01/2021

Group Photo at the Launch

BrandLaureate's best-brand award winner (F&B category) and Malaysia Book of Record's title holder for being the largest mille crepe chain in Malaysia - Vanilla Crepe Mille, has recently launched its 25th outlet at Bandar Rimbayu, Kota Kemuning with franchisees Julia and Han King. 

French Crepe Cakes

"I am delighted to introduce Julia and Han King as our 25th franchisee. They are both very dynamic and enterprising entrepreneurs with a strong background and vast experiences in management and fast-moving consumer goods. We look forward to working together with these two aspiring partners, as we are confident that this long-term relationship will only continue to grow," said Nelson Liew, Managing Director of Vanilla Mille Crepe Sdn Bhd. 

According to Liew, Bandar Rimbayu, and Kota Kemuning are areas complete with facilities and amenities, making it convenient for residents not to leave the city vicinity. Thus, the new outlet at Bandar Rimbayu serves as a convenient location for these residents to enjoy their favorite French Crepe Cakes; Vanilla Mille Crepe hopes to build regular recurring customers with their exceptional service and desserts. 

Nelson Liew with Julia at the launch of Vanilla Mille Crepe, Bandar Rimbayu

Vanilla Mille Crepe is widely known as the best mille crepe in Malaysia because of its authentic and original French mille crepe recipe. They are able to stand up to those standards because of Vanilla Mille Crepe's dedication to utilizing only the finest ingredients from France and other parts of Europe. Liew mentioned that Vanilla Mille Crepe carefully maintains an equal distribution of wholly-owned and franchise in ratio to corporate-owned outlets to maintain confidence in the brand and display their commitment to the business. 

Cakes are made from the finest ingredients from France and other parts of Europe

"We are poised to continue our growth this year despite the current pandemic and economic state. We are confident that our brand has garnered a good reputation as being the best in what we serve. We are looking to expanding beyond the peninsula this year, aiming at the Sabah and Sarawak market. On the other hand, we have also established preliminary meetings with a potential franchisee from Singapore. We are looking to grow the Vanilla branding beyond mille crepe and aspire to be a market leader in the dessert industry," Liew added.