Published by Kevin Chong @ 29/01/2021

Raye Lee, Executive Director of Animasia Studio

Animasia Studio, a Malaysian animation studio and licensing & merchandising agency, has been appointed by ADK Emotions as the Program Distributor and Master Licensee for 'Beyblade Burst' Non-Toy Merchandise and Events for the South East Asian Market. This collaboration has led to the Beyblade Burst TV Series premiere on RTV Indonesia, with two back-to-back episodes on prime-time kids slots every Wednesday. RTV has been working with Animasia Studio as the local agent in Indonesia for Licensing & Merchandising. 

Beyblade Burst TV Series

Beyblade Burst is a Manga series released by Shogakukan and Takara Tomy in July 2015. The anime series, however, was released by ADK Emotions in April 2016. The story revolves around the main character, Valt Aoi, who practices the spinning top - Beyblade. Valt Aoi uses his Beyblade, Valtryek, to challenge his friends, classmates, and rivals to work his way up and becoming the number one Blader in the world.

Edmund Chan, Managing Director and Raye Lee, Executive Director of Animasia Studio

Raye Lee, Executive Director of Animasia Studio, said, "We are excited to collaborate on Beyblade Burst with Indonesia's Number 1 Kids Channel, RTV, with their commitment to Prime-Time TV Broadcasting & Marketing Strength in Licensing. We have confidence that we can build a strong licensing franchise for Beyblade Burst in Indonesia with a series of ground events and a unique merchandise roll-out plan right after the COVID situation is under control."